Critically analyse the role of public service broadcasting in Essay

Critically analyse the role of public service broadcasting in maintaining democracy in one nation-state with which you are familiar. (Best the UK) - Essay Example Most of the public radio and TV stations in the US for instance are licensed as non-commercial broadcasters, although they have some undertones of commercial advertising. This is contrary to the situation in other countries where public broadcasters can transmit commercials unabated (Blumler, 1992) The UK Broadcasting Research Unit in 1985 (quoted in Negrine, 2002) outlined the conditions that have to be fulfilled by public service broadcasting. Firstly, public service broadcasting should have a universal geographical presence accessible to all without any discrimination. Negrine (2002) argues that this is only attainable by setting up member stations across the country or having the broadcaster use sufficient transmitters capable of nationwide broadcasting. Similarly, public service broadcasting should cater for all interests and tastes as is the case of BBC, putting into considerations the plight of minority groups, Negrine further notes that public service broadcasting should demonstrate national identity and community meaning by airing local programmes from within the country other than importing shows from abroad. There is a strong tradition of public service broadcasting in United Kingdom. Study findings indicate that the British Broadcasting Corporation (BBC) was established in 1922 as cited in (Harrison & Woods, 2001). In addition to BBC, Harrison & Woods further note that there are other four more registered channels in the UK namely Channel 4 which is a state-owned commercial public service broadcaster, a Welsh language broadcaster in Wales named S4C and two other commercial analogue broadcasters, ITV and Five which have significant public service obligations that are imposed as part of their licence to broadcast. All the four television broadcasters in UK provide five nationwide analogue terrestrial television channels. Moreover, it is cited that there are two TV channels operated by BBC namely BBC 1 and BBC 2. Further

The Parliamentary Contribution to Democracy Essay

The Parliamentary Contribution to Democracy - Essay Example Parliament is the essential and definitive link between the citizen and the government and should therefore be the cardinal institution of any nation's democratic system. Genuine representative democracy is possible only in a country with a strong Parliament. A strong Parliament ensures a good and accountable government endowed with a robust and sensitive law making mechanism. The citizens of a country have a say in the decisions that affect their lives only when a strong Parliament is in existence in that country. Over a period of time, Parliament's power to hold the Executive to account has been on the decline irrespective of the political character of the Government involved. Important legislation becomes law after being subjected to cursory investigation and this allows the entry of laws which have been poorly drafted and ill thought through. This has been the experience in the United Kingdom. The domination of the Legislature by the Executive has assumed great importance and it has been generally conceded that, the Executive dominates the Legislature and that any discussion in this regard concerns itself mainly with the level of this dominance. Such studies have in the main concentrated on the parliament's performance in the legislative process and there is a discernible neglect of other key functions of parliament such as scrutiny for example. The diminishing role of Parliament and the increasing power of the Executive in the British political system has been the subject of many discussions and a number of concrete remedies have been suggested by various authorities. Inter Alia, these authorities have frequently referred to a so called golden age when the balance between legislature and executive was more equitable. "The argument appears to start from a misinterpretation of what the role of Parliament has been in the past which is a question of description or what the role ought to be is a question of prescription. This lacks the evidence of past commentators, like Mill or Bagehot which always correctly interpreted. Indeed, the lessons of history itself are not infrequently misapplied"2 The Liaison Committee had submitted two reports, in order to clarify its views on the discussion taking place in respect of the relationship between Parliament and the Executive3, these reports are Shifting the balance: select committees and the executive, or the 1st report of 1999-2000, HC 300, March 20004 and Independence or control or the 2nd report of 1999-2000, HC 748, July 20005. Although the primary focus of the Committee's attention is the select committee system6, it addresses this in the overall context of the executive-parliamentary relations, as can be seen from its conclusions in the first report. These conclusions state that twenty years have elapsed since the setting up of the departmental select committees and that their establishment was a major step in making the Executive accountable to Parliament, and ultimately to the citizen and the taxpayer. Although, these committees had done a lot of important work their full capability had been neither realized nor

List routines and procedures to be used in and out of the classroom Essay

List routines and procedures to be used in and out of the classroom - Essay Example (Emmer 2003) Beginning of the day. When the bell rings students have to enter classroom under the direction of elementary teacher. They are entering by way of the door that is assigned to their class. Routines in the beginning of the day can be different, for example, students can create a crossword puzzle using key classroom rules as a clue or they can create different word puzzles that will contain hidden messages for each student. But the most interesting routine will be getting acquainted with rules and other students. The procedure is rather simple. It will allow students to become familiar with main policies, rules and their classmates. Such routine is useful for students to get know each other better. And finally it will help in finding out shy students or such who don’t want to interact. A procedure embraces three simple steps: Transition between activities. Students have to be prepared for transitions between activities. Visual supports may help students to see that the activity is ending and it is time for another activity. Verbal warnings and cues may be also used as a signal to transition. Transitions are easier is they are essential part of class routine. If students are with special needs experience fewer behavioral problems if they are taught transition. Children will move from activity to another with more confidence. Possible routines can be visual cues (social stories, flicking light, visual schedules, using pictures, etc.). A procedure will be the next: Field trip. Field trip is the extension of school curriculum and school day. All school rules affect field trip. The weather for field trip must be clear and all events have to be planned for the early summer or late spring. Students have to prepare meals and to clean up. The routine is to observe the greatest number of insects and to learn something new about them. Students must have notebooks, collecting equipment and field guides. Such activity will be interesting for children,

Observational Essay -Time Square, New York Example | Topics and Well Written Essays - 750 words

Observational -Time Square, New York - Essay Example Most of the buildings are tall and seem to beckon to passers by. The streets are well tarmaced and clearly marked to make the follow of traffic as efficient as possible. The place is full of different types of businesses ranging from hotels, bars, peep shows, and supermarkets among others. The businesses and activities taking place in this area make it a fashionable tourist destination. This became evident as I could see many tourists waltzing in the area, and they kept coming in good numbers. My observation reveals that for its numerous attractions, the place attracts very huge numbers of tourists from different parts of the globe every day. I noticed a huge presence of uniformed police officers along the streets of Times Square. The officers patrol the place night and day to ensure that assure people’s security is secured. I noticed that Times Square hosts very many beautiful hotels some offering pocket friendly menus while others are extremely expensive. Some of the inexpensive hotels I happened to visit during my tour of the area include The Hotel at Times Square, The Portland Hotel at Times Square and the Comfort Inn Times Square Hotel. These hotels offer a variety of foods with some offering traditional and others exotic. The hotels I visited include the InterContinental Times Square, New York Times Square, and The Cooper Square. I discovered that since it is very expensive to have an accommodation in the three of these hotels, majority of those who eat or get an accommodation there are tourists and extremely rich nationals. Prostitution is also very high at Times Square, particularly male prostitution. Here, male prostitution appears to be a common entrepreneurial business, done in a very organized way. This is because it is openly done and is commonly referred to as ‘hustling’. The term ‘hustling’ is used since the young prostitutes use

Polonius has sometimes been presented Essay Example for Free

Polonius has sometimes been presented Essay There has been much debate amongst critics and directors alike on the depth of Poloniuss character, and his purpose in the play. There are those, such as critic Myron Taylor, who view him as a more sinister persona, arguing his ineffectuality does not excuse his moral deviousness. Appearance has become his reality, thus implying he is used for menacing dramatic effect. However others take a more sympathetic view, for example Elkin Calhoun Wilson; that dotage repeatedly amuses us in his fondness for lecturing and giving advice, however sound, to his meandering young;, therefore interpreting him as a more bumbling and comical element to an otherwise serious play. Despite understanding both these views I still, like Hamlet, see Polonius as a rash, intruding fool [Act. 3Scene. 4 line33]and believe anything done that may appear enigmatic or ominous can only have occurred unintentionally (in the script) or through exaggeration in directing. Similarly to Wilson, I can see how Polonius would add light-hearted, comic relief to the play, especially when paired with quick-witted Hamlet, highlighting the cracks in Poloniuss delusional wise role he has adopted. Polonius has traditionally been played as a sinister character, with exaggerations on his spying and sneaking around castles, as is portrayed in Franco Zeffirellis version, though many productions in the 20th Century have instead portrayed him as older and more bumbling to bring a comic element to the play. There are two sides of Polonius shown in Act 1 Scene 3 and Act 2 Scene 1. These focus on his relationships with Ophelia and Laertes, and to me portray him as foolish again, though not unintelligent. He appears authoritative Look tot I charge you; come your ways [Scene3 line. 135 to Ophelia] and gives further instructions to Laertes Aboard, aboard.. neither a borrower nor a lender be [lines55+75]. This particular line enforces the idea he is comical/foolish; advising Laertes to leave else hell miss his crossing, yet proceeding to bombard him with a lengthy advisory speech that states what is obvious. It does seem that he is rambling here as well, as of course Laertes is returning to university, not just starting, making the well-meant advice effectively knowledge that Laertes already has. Both his offspring create an impression of having to be patient with him, replying in just short sentences as if to make up for time lost Most humbly do I take leave my lord [Laertes line 81]. The audiences knowledge that he isnt as respected as he thinks himself to be can be humorous, developing an almost bumbling man who is held in higher esteem by himself than even his long-suffering, and in the case of Ophelia, oppressed, children. With Ophelia, there is a significant difference their relationship than that with Laertes; Polonius seems highly insensitive to her feelings, and Ophelias replies become more restrained and subservient. When speaking to Ophelia, for example, Polonius advises her on her relationship with Hamlet Do not believe his vows, for they are brokers [Act 1 sc. 3 line 127]; in Kenneth Branaghs production of the play, Ophelia has already slept with Hamlet, and Branagh makes use of flashbacks in Ophelias mind of their sexual relations as she listens absent-mindedly to her father. This helps back up an image of Polonius as rather ignorant, especially as Ophelias reply is so submissive, building an impression of an advisor of little use to anybody, which in turn strengthens his role as a comic. However, this display of likeability could be argued to be compromised in Act 2 Scene 1 as Polonius plots to send spies after Laertes put on him What forgeries you please, [Act 2 sc. 1 lines19+20], potentially revealing a darker side to him, yet for me this is ruined later on in dialogue And then, sir, doesa this-he does-what was I about to say? suggesting he puts on an act whilst playing up his deviousness, as the inconsistency in language, dashes and faltering punctuation portray an inconsistent mind that runs away too easily and is not to be taken seriously; quite like the character itself: not intended to be a serious one. With relevance to Claudius, when both in a scene, Polonius can either be argued to be more devious or even more of a fool. The former view could have been picked up on because of the spying and meddling that occurs between the two of them, such as in Act 3 Sc. 1 Her father and myself, lawful espials, Will so bestow ourselves [ lines 32+33] and to some may show a more sinister shade to his persona. In Branaghs full-length version, Polonius is shown to be slyer, with the including of his (spying) scene with Reynaldo; a scene some directors cut out to enhance their own, more positive view of the character, due to his scheming. Polonius is in a superior position in the court, which has been argued to be deliberate to use his status power to a menacingly-inclined advantage, but is this because of his wisdom (as critic Harry Levin believes [Polonius is] quotable because of the wisdom of his comments), or because Claudius just needs a friend? There is a theory which might explain his position, interpreting him as someone who once had a great mind, but is now losing control of it. This is Polonius in a more tragic light, though Claudius evidently still relies on him and trusts him, as he follows Poloniuss advice regarding spying, but also agreeing to a meeting between Hamlet and the Queen before Hamlet is sent to England. The latter theory is the viewpoint that perhaps Claudius and Gertrude see him as a fool. When Polonius in Act 2 Sc. 2 gets carried away in his own wordiness Why day is day, night night [line 88] unintentionally, he is opposing himself to the idea of his speech brevity is the soul of wit [line 90], and Gertrude even remarks More matter with less art. [line 95], in other words, bluntly pointing out that Poloniuss act as a wise advisor is conjured by himself; that he is not the mind he thinks himself to be. Act 3 Scene 1 reconfirms my original theory, as Polonius guesses-incorrectly and slightly hypocritically-that the cause of Hamlets madness is down to Ophelias rejection, again giving Hamlet, and the audience, the upper hand yet do I believe The origin and commencement of his grief/ Sprung from neglected love. Even when it is confirmed that hamlets madness has nothing to do with Ophelia, Polonius sticks to his theory despite all evidence pointing to the contrary. Far from appearing sinister then, the two (Claudius and Polonius) together appear foolish, like puppets with Hamlet as their master, manipulating and playing their minds. This is demonstrated earlier in the play, as Polonius tells Ophelia not to believe his vows for they are brokers [Act 1 sc. 3 line 127], yet here, he himself is taken in by Hamlets performance. It is also worth noting that Polonius had previously told Ophelia Affection? Pooh, you speak like a green girl [Act 1 Sc. 3, lines 127, + 101], showing he is proving to be stubborn on a matter he previously disagreed with-and seemed so ready to persuade Ophelia likewise of- himself. Polonius is often contrasted with Hamlet. It could be argued his place in the play is to emphasise Hamlets quick-wittedness and intelligent nature. He seems not to understand the Prince is teasing him conversationally; I did enact Julius Caesar, I was killed I th Capitol; Brutus killed me [Polonius Act 3 Sc. 2lines 105+106] It was a brute part of him to kill so capitol a calf there [Hamlet lines 107+8]. Scenes like this also help to contrast Hamlets sharp dialogue with Poloniuss slow, lengthy style of speech, particularly when he is with the King or Queen and uses it to impress: as Elkin Calhoun Wilson has noticed and over-elaborating it [his wisdom] in speech with the King and Queen. Hamlet further makes Polonius the butt of his jokes in Act 3 Scene 2 By th mass and tis, like a camel indeed [Polonius line 375] Methinks it is like a weasel [Hamlet line 376] and has more fun at the old diplomats expense. It also quite blatantly makes a joke out of Polonius, the laughs in the audience this time actually being against him, as he remains too involved in the sound of his own voice to properly register what Hamlet is saying, establishing him unarguably as a comic character. Hamlet is a character with an excellent command over language in the play though, and is naturally clever without striving to be, whereas Polonius speaks in dragging, slow bouts and wants to be considered wise. There is clearly little respect towards Polonius from Hamlet (you are a fishmonger [Act.2 Sc. 2 line 174], and, as he is the protagonist of the play, this sways the audiences opinion towards him. He is almost too cruel towards him at some points though, e. g. old men have grey beards they have a plentiful lack of wit [Act. 2 Sc. 2 lines 197-201], clearly describing Polonius, and so perhaps enforcing the idea of him as a tragic character. Right until the end, Hamlet still treats Polonius as a second-class person; showing no remorse at his death and branding him a rash, intruding fool [Act 3 Scene 4 line 33] which of course he was. The words intruding convey a completely different meaning to cleverly inquisitive and rash doesnt invite the praise spontaneous would. He was then labelled a fool during his time in the play, and labelled a fool again upon his exit. It is ironic Poloniuss death should be so unceremonious [Act 3 Scene 4, stage directions Exit Hamlet dragging in Polonius line 219] given that his persona in the play was one of elaboration and false grandeur. This is almost like a last, bittersweet laugh against him, exactly the opposite of how he would have liked to have exited, the word dragged being of particular importance, as when performed on stage this would have been so undignified as to have crossed slightly into black humour territory, depending on the director (Ill lug the guts into the neighbour room, Hamlet, Act. 3 Scene. 4, line 213)It is also exposing that Polonius should have been killed from behind the arras, and in a foolish way too. It would have been wiser to remain hidden, and so by shouting, symbolically, perhaps Polonius was revealing the shallowness there was to his sinister persona. Hamlets reaction is one of brevity and disrespect I took thee for thy better [line 134]. However, his death does act as a catalyst for the race towards the ending of the play; Hamlet is sent to England to meet his death, though Rosencrantz and Guildenstern are killed instead. This proceeds to him finally taking revenge on Claudius, and results in the murders of Gertrude, Hamlet, Laertes and Claudius. Whether this increases his worth or not in the play is open to interpretation. Elkin Calhoun Wilson decides Polonius has a minor tragic dimension as well as a major comic boasting [my] eyes catch a more embracive view of him than Hamlets possibly can and with this I can, to an extent, agree. It is tragic he should be cast off in such a way, and in him there was not just the doddering old fool, but also, as Elkin writes, a comic appendage. Overall then, looking at various views and studying the text thoroughly, I can stick by my judgement of Polonius as a foolish, though comic, character. Although considered unimportant by those in the play, I believe him to bring a welcome relief from the drama and tragedy entangled in the plot which would otherwise make for a very depressing production. Of course, it is down to personal interpretation how a director would present the character, but to me the lengthy and self-important dialogue is unavoidable, and the undignified death inevitable, making Polonius -arguably- doomed to lack credible menace void of irony and humour, and therefore set firmly as a foolish prating character. 1999 words Sophie Mayall. Bibliography: Websites used:http://www. metroactive. com/papers/metro/02. 20. 97/branagh-9708. html http://en. wikipedia. org/wiki/Polonius www. jstor. org- Studies in English Literature 1500-1900: Vol. 8, No. 2, Elizabethan and Jacobean England www. jstor. org- Shakespeare Quarterly: Vol. 9, No. 1 (Winter 1958), pp. 83-85 Films: Kenneth Branaghs film version Hamlet: 1996 Franco Zeffirellis film version Hamlet: 1990 Copies of the text: Cambridge School Shakespeare First Edition, published 1994 Heinemann Advanced Shakespeare, published 2000 Journals: Shakespeare Quarterly: Vol. 9 (winter 2005), Vol. 8 No. 2 (spring 1968).

The History And Background Of Puma Marketing Essay

The History And Background Of Puma Marketing Essay Puma is a German company that established in 1948 by Rudolf Dassler. Puma produces sport categories such as sport shoes and sport clothing for different types of sports like football and golf. Puma is considered as the third successful brand at this field; the other two companies are Nike and Adidas (Puma, n.d.). The most commonly made Puma products are the athletic Puma shoes and that due to the fact that the first pumas products were shoes. For more details, Puma first football sneaker was produced in 1948 and it was worn in the first football match after the war by the Herbert Burdenski; the scorer who scored the first goal after the war (Puma,n.d.). As well as that, 48% of Puma profits from footwear which makes it the most selling Puma product (Puma, 2013). Puma shoes contain different types of sneakers for different types of sports such as running shoes, football shoes and cricket shoes. Varieties: Puma shoes have a unique design, using the technology; the shoes moulds are injected with the light foam materials by L.I.F.T (Lite Injected Foam Technology). As a result, this way decreases the weight of the shoes which makes the shoes very light and speedy. Moreover, it saves the materials of the shoes/cheaper to make; because with this process there is no need for -sutures and adhesions- process (Nely, 2010). As well as that, Puma shoes designed in a way that allows the feet to breathe some fresh air which makes the shoes smooth and comfortable for the wearer. In addition, the Puma shoes made to prevent friction and sliding so it protects the person who wears them from any accidence (Nely, 2010). Colours: There are the main colours for each type of shoes and also the customers can be customized by the customer. For example, the customer can change the colour of more than 10 parts of the shoe to match the costumers taste; from the outsole to the Puma logo (see appendix 1). This gives the customer who liked the design of the shoes but not its colours the ability to change it to suit his taste and his outfit. Logo: Moreover, the Puma logo stands for a jumping Puma; a type of cats that can leap with a one bounce to twenty feet high. The puma logo is putted on each of Pumas products and its shoes (Mokokoma, 2009). This logo expresses the strength, the speed and the power that Puma have in its shoes. Slogan: In addition, the Puma slogan is the nature of performance which means that every action is real, every attitude is innate and all of the player movements are natural. Puma uses this slogan with most of its shoes with changing the word -performance-. For example, it used slogan the nature of the Speed junkie for evoSPEED 1 FG shoes which gives an idea to the costumers about the main feature of this shoes (Puma, 2012). Personality: Puma personality is all about agility, speed, strength and creative. Its personality can be seen and known just by looking at the pictures they use on Puma website; athletics wearing Puma shoes and they are running agility and flexibility and their face features express the strength they have (see appendix 2). Promotion:- Social media: Puma has many social media accounts; on Facebook . Twitter, Youtube, Tumbler and Instagram as @ Puma which they can be found so easily. On their Facebook Page, they have more than 9 million people who liked their page! They also publish news constantly and include pictures with the resent news; so they avoid make the news boring and hard to read (Puma Facebook, 2013). Moreover, on Youtube, they have their own and official channel since 2005. On Youtube, they promote their selves by uploading videos for their new products or their events and their videos are about 3 minutes so they keep it interesting and not tedious (Puma Youtube,2013). Furthermore, on Instagram account, they post interesting and colourful pictures for their products and they attract their customers attention to their new product by distributing part of its pictures. For example, they post a picture of their new shoes that called Puma pigeon shoes and it was hidden between pigeons so only part of it can be seen (see appendix 3) (Puma Instagram,2013). Sponsorships: Puma sponsors of many sport teams, players, athletes and even coaches from different countries. It sponsors of many national football teams such as Italy team, Austria team and Switzerland team. What is more, Italy national team won the FIFA World Cup in 2006 and the players were wearing blue Puma shoes (Puma, 2006). Puma also sponsors of running athletics like Usain Bolt and Moses Kipsiro. Usain Bolt is the fastest man in this world (Puma, n.d.). In addition, it sponsors of golfers such as Lexi Thompson who won the Navistar LPGA Classic in 2011 and turned from Novice player to the youngest professional player at golf (Puma, 2011). Events: Puma holds events for different sports in many places in the world to promote their products. For instance, Puma held a campaign SOoo Fast in 2005 which demonstrated the fact that Puma has spirit of hilarity and adventure. The event was about people wearing shoes of Puma SOoo Fast and doing different activates like dancing. The aim of SOoo Fast campaign was to show the physical exertion and mental effort mixed with fun (Modi, 2010). As well as that, there is a calendar for the upcoming events on Puma website to inform people about their events, they update it every month and this month they have 9 upcoming events (see appendix 4). Advertising: Puma advertisements are so colourful, creative and interesting. They use different media to advertise about their products such as TV, social media, banners and posters. Advertising on social media are always attractive and are spoken directly to the customers minds by using the words you, your, we, us and after every shoes advertisement they say share your shoe pictures and tag our account (Puma Twitter, 2013). This way is very useful to the social media users who want to share everything they have and take or buy everything they dont have to share it with others. Moreover, the banners they use are so creative and innovative; sometimes they use animal or background that matches the shoes colours and sometimes they create attractive designs that show the strength of the shoe (see appendix 5). Price:- Cost and discounts: There are varying prices for Puma shoes. According to Puma store on their website the highest cost for a pair of shoes is 220$ -AMP Cell Fusion Golf Shoes- and the lowest one is 55$ -PowerCat 4 IT Indoor Trainers- so they are available for everyones financial condition. Although, there is a discount -more than 20$- on some shoes such as Faas 300 Running Shoes; it was 75$ and now it is 45$. Shipping: Puma store on the official website provides free shipping to its customers who buy a product over 85$ and this is available every day to every customer. Pricing comparison: Compared to Puma competitors prices -Nike and Adidas- Puma has lower prices than them. Puma has reasonable prices which makes it suitable for everyone. Place: Company headquarters: The main Puma headquarter is in Germany at Herzogenaurach city and the other three headquarters are in Boston-USA, London-UK and Hong Kong-China (graphisoft, n.d.). On the puma website they put the address details for all of their headquarters. Online: Puma has official website on World Wide Web -Puma.com-. The official website establishes everything about Puma brand. The official also gives the customer the ability to find the Puma stores on his country and give him the location of the stores by providing a map of the store. Marketing description:- Inform: Puma keeps informing their costumers about every product that released. Moreover, Puma always gives an idea for its customers about the new shoes by using the suitable media to inform the target audience of the new shoes. They always want their costumers to know every single detail about their new sneakers like where it is made or when it is released. For instance, puma informed their costumers on Instagram, twitter and the Puma official website about the new Puma Mobium Elite shoes and they give lots of details about it. They said where it is from -Germany-, who designed it Ray Horachek -, where the costumer can find them -in every Puma stores- and when it is available -6/2/2013-. They also post a picture about how the Mobium shoes get created (see appendix 6) (Puma Instagram, 2013). Remind: Puma also keeps reminding its costumer about the new shoes to stay in their minds and never forget about it. Moreover, to remind the costumer Puma keeps repeating the new products advertisings in different social media sites like Facebook, Instagram and Twitter For example, when it comes to Mobium Elite shoes, Puma did not stop publishing about it on Instagram, Twitter, Facebook and Youtube. They post different pictures of it and tweet about it on Twitter for more than 2 months since it released to remind. Persuade: Puma uses some ways to convince its costumer to buy the shoes. They speak directly to the costumers minds to make them feel that Puma shoes are their shoes and they need to get them. In addition, they show them famous sport players wearing Puma shoes which make the costumer feels that those Puma shoes are not normal because even the popular players wear them. For instance, when they advertised about Mobium Elite shoe, Puma on twitter said Be first to experience Adaptive Running , Prepare for the future of running and They were born to keep moving; those statements captured the customers hearts which makes some of them said Running will never be the same and The Mobium definitely makes me run Faster!. Furthermore, they post a picture of Sabrina Mockenhaupt wearing Mobium Elite shoe; she is a famous long-distance runner from Germany. On twitter they also announced about a contest for the most innovative shoe; everyone who shares a picture of him/her running with Mobium Elite shoe will enter the competition (Puma Running Twitter, 2013). Companys Branding Message:- Puma brand want to deliver its message to its customers minds that they are not a company which produces sport categories just for sports without any other purpose. However, Puma is a company which mixes the sport and the lifestyle together and makes them one brand that called Sportlifestyle. For more clarification, Puma mixes its performance that is all about the strength, agility and technical innovations with the lifestyle that is influences by cultural relevance, leadership style of urban and thrilling design innovation. Puma is trying to give the players from Sportlifestyle brand the joy and it is trying to make them enjoy every joyful moment in every game. Moreover, Puma says from its advertisements that we are making the customer enjoys the sport in his daily life without forgetting the fashion and style influences (Koch, 2012). Everyone who sees the pictures that Puma posts on Instagram can notice its brand message. They upload on their Instagram account pictures of normal people wearing Puma sneakers and doing their daily activities in front of scenes from everyday life. Furthermore, they post pictures which show that Puma shoes designed in certain ways to give their customers the fashion and style. As well as that, they use the PUMAlife, PUMAstyle and Sportlifestyle hash tags with most of their Instagram photos to share them with everyone (see appendix 7). Puma also says it is message directly in its twitter bio PUMA successfully fuses the creative influences from the world of sport, lifestyle fashion. All of the above proves that Puma message is to let everyone feels and lives the joy moments after Puma mixed the sport with the lifestyle. Two Different Advertisements:- First Advertisement: The first advertisement was displayed on a Japanese TV Spot and it is about Puma PowerCat 1.12 shoes (shabba08, 2012). This advertisement shows the journey of a football between PowerCat 1.12 shoes wearers in Japan. Type: TV advertisement URL: http://www.youtube.com/watch?feature=endscreenv=ZPY5yNVtBD8NR=1 Target audience: The target audience of this advertisement is Japanese from both gender girls and boys but mostly for boys -there are six boys who hit the ball and one girl-. The target audiences age is between 15 and 35 so they are all youth -the video shows different ages starting from the footballer who is 29 years old at the begging years to the little boy at the end who looks 15 years old-. Furthermore, when it comes to the financial background of the target audience it is not specific type because as the advertisement shows that the PowerCat 1.12 wearers are from different social positions -some of them dressed nicely football outfits and the others were farmer and villager-. Moreover, as the video shows that the most PowerCat 1.12 wearers are the people who are interesting in football and playing it -PowerCat 1.12 designed as football boots (Elliot, 2011)-. Advantages: Using the captain of the Japanese national team Makoto Hasebe in this advertisement is one of its advantages since the nationality of the target audience is Japanese. Therefore, this is a good way to attract the Japanese people who are interesting in playing football because Makoto Hasebe is one of the most famous football players in Japan. Showing the power and the strength of the PowerCat 1.12 shoes in this advertisement is also another advantage. It shows that every foot wears PowerCat 1.12 shoes get the power to run and jump after the ball no matter where is the player; in stadium, street or even a farm and no matter how old the player 15 or 30. It also shows the strength on the player face when he is hitting the ball with PowerCat 1.12 shoes and the joy and happiness after hitting the ball. Disadvantages: Using only one girl in this advertisement is not enough to show that this product is also for girls. If someone watch it for one time only, he will notice and remember the six boys but he will not remember the girl. To deliver the message that this product for both genders, there should be more girls who are wearing PowerCat 1.12 shoes; regardless of the fact that she was not wearing PowerCat 1.12 shoes but got the power to hit the ball from the guy who was next to her and he was handling PowerCat 1.12 shoes on his shoulder. Using this kind of idea for football commercials -passing the football around the world and then back to the playground- has became so familiar, commonplace and hackneyed. This kind of advertisement has being used a lot, so now it is not that much interesting to the viewers because the customers want new ideas to attract them, to steal their hearts and to persuade them to buy the product. Second Advertisement: The second advertisement is contributed on Puma official website online and it is about Puma evoSPEED shoes (Puma, 2012). This advertisement shows the speed of those shoes and how can anyone become fast just by wearing them. Type: Online video URL: http://www.puma.com/evospeed Target audience: The target audience of this advertisement are men from everywhere in the world who are youth and about 24 to 35 years old. In addition, this advertisement is directed to the sport players and the people who are doing those activities; the sports are running, football, cricket, golf and motor racing. This advertisement shows the players who are popular in playing those sports and they are from different countries, so this proves what I said before. Moreover, it is for the people who want the speed and want to be fast like Usain Bolt the fastest person on the earth. Advantages: Using the fastest man in the world Usain Bolt in this advertisement to present the evoSPEED shoes is a really useful way to attract the people who want to be faster and to persuade them to buy the those shoes. As well as that, it gives the customer an idea about from where Bolt gets his speed and gives them an opportunity to be like Bolt and get the speed of Bolt. Using a treadmill for the sport players to race on it and also the speed of this treadmill is the speed of evoSPEED is a great idea to show the rated speed that evoSPEED shoes have. They show that everyone could not handle the speed of treadmill which is the evoSPEED but only the one who was wearing them was able to keep up with the treadmills speed. This was an amazing way to inform the customers about the features of evoSPEED shoes. Disadvantages: In the advertisement they make the golfer Rickie Fowler faster than the footballer Sergio Agà ¼ero and the cricketer Yuvraj Singh. This is not true in the real life because Sergio Agà ¼ero is faster than him and how can a golfer be faster than footballer. As a result, this kills the credibility of a good concept for a commercial. Using F1 driver Fernando Alonso for such an advertisement about how to speed up your feet is useless because F1 drivers do not race using their feet, they race using cars. Therefore, the customers will not feel the need to have evoSPEED shoes for a motor race cause they only need to speed up their cars to win. Rather than using F1 driver who only need a fast car, they could use a basketball player who really needs quick feet. S.W.O.T Analysis:- Strengths: Puma is a well-none company and it is recognized in the worldwide at the shoes field because it has been established since 1948 and it started producing shoes since that time. Furthermore, for now most of Puma profits come from selling footwear -48.8 %-. As well as that, Puma has about 80 stores around the world in different countries that sell their shoes (Puma, 2013). Puma is sponsoring of many famous players and teams in various sports and the most important thing that they are sponsored of the fastest man on the earth Usain Bolt which can make Puma the best in the running shoes field compared with the competitors (Sammy, n.d.). Puma has great, different, innovative, unique and modern shoes designs and some of the Puma shoes designers are taking the idea of the shoes from some animals and getting inspired by them like what Raymond Horaceks idea for the Mobium shoes; he get inspired by cats to create those shoes (Puma Youtube,2013). That can be a good point for puma to be different that its competitors Nike and Adidas. Puma has an excellent management and good employees, staff and teams who manage the work and create the shoes. As what Owen Shifflett (Puma designer) said that Puma teams work together, they face the challenges together and they are friendly which make them try to create the best shoes every time (Shifflett, 2011) Weaknesses: Compared to the top Pumas competitors -Nike and Adidas- Puma has the lowest market shares in the athletic footwear which it is 7% while 31% for Nike and 16% for Adidas (see appendix 8) which creates a negative effect in the costumers minds. Puma focuses on some sports like football, running and golf and produces the most innovative shoes for them while neglect some other important sport such as basketball and swimming. While Nike and Adidas produce shoes for every sport even basketball since it is an important sport. This is can be knowing just by looking at the Puma official website cause there is no basketball section. Compared to the competitors Nike and Adidas, Puma has less financial strength than them and they get less money from its sales than them. In 2012, Puma got 3.27 million euro from selling its products while Adidas got 14.88 million euro (see appendix 9). Opportunities: Big events like Olympic and Boston marathon can be a great opportunity to raise their sales since Puma is really good at producing running shoes. Since the Pumas competitors are huge companies which they only use professional designers, Puma can take a step forward and cooperate with young designers to mentor them and to bring out their creativity so they will have professional designers in the future. Puma is starting to use technology to produce light width shoes such as the Puma tennis shoes which have been injected with light foam materials (apsense, 2011). Puma can focus more on lifestyle and fashion to become the first Sportlifestyle brand in the world to reach one of its goals (Puma, 2012). To became also different than its competitors. Puma can increase the health awareness campaigns to give the brand a good image. For example, make a new campaign like the campaign that held in 2012 which called Puma Project Pink to fight against breast cancer and to play football no matter what (Puma YouTube, 2012). Threats: Designs and ideas of Puma shoes are being copied and imitated by the competitive companies which sometimes they make shoes better than Puma shoes. Since the competitors are better than Puma, they get the advantage of being the best in producing shoes so that Puma lose its customers. Some of Pumas Asian competitors copy the Puma shoes designs and produce the same style of shoes with the Puma logo on them in cheaper prices. Therefore, Puma lose their customers who are looking for lower prices (shoesobsessions, 2009). There are many competitors outside that are competing Puma and trying to be better than it in the footwears field (hoovers, n.d.). As a result, it makes it hard to Puma to stay on the top because of the high competition. Nowadays, it needs a lot of money to sponsor an excellent sport players; millions of dollars. Therefore, Puma cannot make much sponsorship of the top good players since it has low financial strength so they cannot use many good players to advertise about their shoes. Appendix:- Appendix 1: Appendix 2: Untitled-1.gif Appendix 3: Appendix 4:301c80dea44e11e2b51f22000a9f4da7_7.jpg events.png Appendix 5: Appendix 6: creative-shoes.gif3b7b5674707f11e2b56022000a9f1354_7.jpg Appendix 7: Appendix 8:350px-Footwear_market_shares.pnghashtag.jpg Appendix 9:

Background Of Apple Inc Commerce Essay

Background Of Apple Inc Commerce Essay Apple Inc. is a company that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players. Apple Inc. also sells a variety of related software, services, peripherals, networking solutions, third-party digital content and applications. The company sells products and services such as iPhone , iPad , Mac , iPod , Apple TV , a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud , and a variety of accessory, service and support offerings. Furthermore, the company also sells and delivers digital content and applications through online stores the iTunes Store, App Store, iBookstore, and Mac App Store. The company sells its products globally through its retail stores, online stores, direct sales force, through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. Not only that, the company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products. The companys target market is end user consumers, small and mid-sized businesses (SMB), and education, enterprise and government customers. Steve Jobs, Ron Wayne and Steve Wozniak were the founder of Apple Inc. In 1976, they invented the first Apple computer which consists of not only circuit board with costs under $700 in Palo Alto, California. They improved the first Apple computer by adding one-megahertz processor and named Apple II became first mass-produced computer in year 1977.Apple officially became a public traded company in 1980. Apple Inc. continued developing a better computer in later years and the first personal computer with feature which has a mouse for navigating and desktop icons and folders called Lisa but this product unable to stay in the market due to high cost of production. On 2007, Apple had kicked off the era of the touch screen smartphone with the invention of first iPhone. This innovation has made a huge change in the smartphone market because it caught the attention of the consumers. On 2010, again Apple unveiled the iPad tablet computer and Apple has passed Microsoft as the largest US technology company in term of market value in May. On 2011, the co-founder Steve Jobs announced his resignation as Chief executive Officer of Apple due to health problem and the Chief Operating Officer, Timothy D. Cook took over his place as the new Chief Executive Officer of Apple. In 2012 September, Apple has introduced its new iPhone 5 which is the lighter, thinner and more powerful of its mobile devices. This new product captured the attention of the whole world by getting a pre-order of 2 million and it is twice than the previous iPhone 4S. Planning Apple is committed to to bring the best personal computing experience to different groups of people like students educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offering.Retrieved from Apple, 2009 Annual Report. Apple Inc. is in a competitive and fast-paced business environment. Everything might change even in the next second. Therefore, it is important for Apple Inc. to be ahead of its competitors. In order to provide the best technology experience to customers, employees are given the freedom to improve products if they found any issues after they used product. Employees do not need to go under procedures that will consume a lot of times. The issues of the product might be the weakness of the company if it is not improve or solve. Apple Inc. plan to build brand loyalty in customers. The mission in Apple Store is to educate and build loyalty in customers. Apple Inc. believed that educates customers are important to build customer loyalty. Therefore, free workshops are offered to people with different level of experience to know more about their new Apple products. Basics of Apples product can be learnt in the workshop. Experiences are shared by those who really understand Apple products to the attendees of the workshop. A One-to-one training program is also offered to customers who have bought a new Mac. In the program, there are three types of training choices, which are personal training, group training and open training. If customers are having a technical problem of their Apple products, they may seek help from Genius Bar where geniuses are available there. The expertise of the geniuses can help customers to troubleshoot the problem of their Apple products. In 1990s, Apple Inc. began to concern about the environment. Efforts are made to minimize the impact of Apple products have on the environment. Chemicals were phased out in producing Apples products. Apple Inc. came out with mercury-free backlit display of Macbook Pro, bromine-free printed circuit board laminates, and more. In 2002, Apple Inc. achieved a recycling rate of 41.9% based on the percentage of weight from the 2002 sales. The introduction of Apple Battery Charger can help reduce the battery waste by 78%. Apple has introduced many application programmes like iTunes, Apps Store, iCloud, iBookstore, Newsstand and more. The introduction of these application programmes had reduced the traditional usage of CDs, DVDs as storage devices for multimedia; Papers for production of literary works. Apple Inc. does not play featured games with its competitors. Instead, Apple Inc. is more focused on its own business than its competitors. For the engineers of Apple Inc., their mission is to come out with great innovative products. The engineers of Apple Inc. are driven to innovation. They are encouraged to come out with products that can challenge the status quo. Organizing Apple Executive Team The organizational chart above clearly showed that Apple Inc. is a functional organizational structure which grouping employees by similar or related occupational specialties. Group employees by similar specialties can make them comfortable and satisfied because it gives them the opportunity to speak in the same language as their peers. The organizational chart also showed that all of the senior vice presidents are directly reporting to the CEO of the company, Tim Cook, because of the wide span of control of the company. Apple Inc. is operating under organic organization structure that has highly adaptive, loose and flexible, which allows company to change rapidly as required. Employees in the company own the freedom to go in and improve the product if they found an issue that bothered them by without having to deal with layers of bureaucracy to get approval. This freedom can make Apple Inc. responds quickly to problems and improves their products faster. On the other hand, if businesses managed their money as carelessly as they manage their people, most would be bankrupt. Recently, Apple Inc. has provided training program for the new hiring employees to improve their ability to perform on the job, thus, training can change employees certain skills, knowledge, attitudes or behavior. After this training, the company can easily put the right people into the right jobs to avoid waste both human and financial capital. Since there is no longer ecosystem to support manufacturing in United States, Apple Inc. decided to manufacture its products in China and cooperate with the worlds largest maker of electronic components, Foxconn. The main reason of Apple Inc. manufactures products in China is the efficiency but not about the cost. Chinas workforce is much hungrier and more frugal compare with United States. Foxconn can recruit 3000 of workers overnight and China also provides engineers to set up the assembly lines in order to expand the production of iPhone. Furthermore, Apple Inc. does not allow the use of underage labor. Suppliers of the company must follow the minimum age for employment in that country, or the age of completing compulsory education in that particular country. The company will require suppliers to return underage labors to school and pay for the educational expenses, living allowances, and lost wages for 6 months or until the labor reaches 16 years old if the company found out that suppliers use underage labor. Leading Steve Jobs, the co-founder of Apple Inc. and the Chief Executive Officer of Apple Inc. before 24 August 2011. He graduated from Homestead High in Cupertino, California in 1972.After that, he attended Reed College but he just studied for one semester and he was dropped out. In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple. In 1985, Steve Jobs got kicked out of Apple Inc. by John Sculley. In 1997, Steve Jobs has returned to Apple Inc. and started to lead the Apple Inc. The first task was to make the Apple Inc. more focus on what product should be produced. He told all his team members to focus on four great products, one for each quadrant. By getting Apple Inc. focus on just making four computers, he saved the Apple Inc. He said that Deciding what not to do is as important as deciding what to do. He is also cut down all the unnecessary products, services, marketing, packaging and more. On the last day of each year, he will stand in front whiteboard and ask What are the ten things should be doing next? He likes to hear what is the employees idea on the Apple Inc products, so that they can create more new products to the market. Next, Steve Jobs always warn the employees to simplify the device and software because the first marketing brochure of Apple Inc. declared that simplicity is the ultimate sophistication. This simplification can create competitive advantages among the competitors because the competitors products are much more complicated to use. Steve Jobs simplicity came not by ignoring complexity but rather by conquering it. On the innovation, Steve Jobs did not merely to catch up the competitors but is to leapfrog over them. For example, Steve Jobs was mortified when he found that the slot drive of his iMac could not burn CDs. When facing this problem, Steve Jobs has come out a solution which is create the iTunes store and iPod to reinventing access to music. On 24 August 2011, Steve Jobs has left his position as Chief Executive Officer due to the health problem he faced and his position was took over by Timothy D. Cook who was the Chief Operating Officer of Apple Inc. Now, Timothy D. Cook is the Chief Executive Officer of Apple Inc. He studied MBA in Duke University, and he was also a Fuqua scholar and Bachelor of Science Degree in Industrial Engineering from Auburn University. Today, Apple Inc. has almost 73,000 employees is under the leadership of Timothy D. Cook. Since he took over Apple Inc., Tim Cook successfully steered the company through controversies at Foxconn factories overseas and the success of release the iPhone 5 and iPad mini. The iPhone 5 was released on 21 September 2012 and it achieved pre-order of 2 million over 24 hours and it was double the 1 million the iPhone 4S. Besides, Tim Cook has used his leadership style to change the company environment. For example, the Apple Inc become more corporate, putting more focus on operational efficiency while still striving to maintain the unique culture Steve Jobs forged as the Chief Executive Officer. Timothy D. Cook is much more approachable compare to Steve Jobs. He has no problem to meet with the investors and sometimes he will have meal with his employees which is rarely did by Steve Jobs. Controlling In controlling, the task of manager is to monitoring performance, evaluate how well the organization has achieved its goals and to take corrective actions as needed to maintain or improve performance. The ex-CEO of Apple Inc., Steve Jobs monitors the performance of Tim Cook, the ex-COO of Apple Inc. when he was still around. In Steve Jobss resignation letter, he has named Tim Cook as the next CEO of Apple Inc. This backup plan makes Apple Inc. able to cope with uncertainty. To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apples CEO, I would be the first to let you know. Unfortunately, that day has come. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple. I believe Apples  brightest  and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. Steve Retrieved from http://www.apple.com/pr/library/2011/08/24Letter-from-Steve-Jobs.html After the death of Steve Jobs, Apple Inc. hasnt release anything big and new. But it has built better iPhones and iPads. Apple Inc. announced that pre-order of its iPhone 5 topped 2 million in just 24 hours, and iPads sold 3 billion in 3 days. The quarterly profit of Apple Inc. climbed to $8.2 billion on revenue that rose to $36 billion on the backs of hot-selling iPhones and iPads. Within one year, Apple Inc. share increased and the companys value has almost doubled since Steve Jobs death. Apple Inc. manufacturers continually improve electronic technology so that company can offer more power in a smaller package. Apple continually offers smaller devices to the market before the competition. Macbook Air, the thinnest laptop on the market is the prime example of the product in the market. This idea introduced by Apple introduced idea before their competition, so they able to accomplish these feats in record time with streamline workflow processes and automation. Apple Inc. recently came out with Apple Supplier Responsibility 2012 Progress Report that details their effort to improve workers protection and factory condition. Apple Inc does not allow the use of underage labor, if workers had either left or reached legal working age by time of the audit, they will take immediate corrective action. On 28th September, 2012, the CEO of Apple Inc. Tim Cook has written an apologize letter on Apples website regarding with the Maps drama that been unfolding with the introduction of iOS 6. To our customers, At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better. We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up. There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you. While were improving Maps, you can try alternatives by downloading map apps from the  App Store  like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and  creating an icon  on your home screen to their web app. Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard. Tim Cook Apples CEO Retrieved from http://www.apple.com/letter-from-tim-cook-on-maps/ What make Apple Inc. success? Apple Inc. leads the market by introducing the first iPhone. Apple Inc. is growing day by day under the leading of Steve Jobs. Steve Jobss leading style that emphasizes perfection had produced iPhone series that is widely accepted by all market segment. Steve Jobs knew well about technology, market and art so he combined all together when thinking of new product. Engineers in Apple Inc. considered on the quality of the product rather only generates profit. Unlike other competitors, Apple Inc. does not simply come out with a product that is incomplete or dissatisfied. For example, competitors such as Samsung often come out with new products however its products always have problem. Apple Inc. concerns on environmental issue not only save the production costs while also build good image of corporate. Apple Inc. provides variety sources for consumers to solve their problem when they face any problem with the products. Free workshop and Genius Bar where geniuses can help customers to tro ubleshoot the problem of their Apple products. This will help consumers to understand better and know more advantages of Apples product. Challenges Apple Inc. faces challenge in Tim Cooks leadership. Since the way Tim Cook leads is different from Steve Jobs therefore employees need time to cope up with the new leading style. Steve Jobs emphasized perfect in production of products therefore employees are given pressure to maximize the perfection however Tim Cook is more flexible. This might cause the quality of Apples product to decrease. Technology is also a challenge for Apple Inc. Technology improvement is an uncertainty, no one will know when theres new technology will be invented. Apple Inc.s product is based on technology therefore if theres no technology advancement, Apple Inc. will not able to produce new product. Competitors are one of the major challenges faced by Apple Inc. Google new invention of operating system called Android had threatened Apple Inc.s iPhone Operating System. This is because Android can be used in various smartphones such as Samsung, HTC and Sony Ericsson but iOS can only be used in Apple Inc.s products. Android system and iOS system is quite similar, consumers whose purchasing power is low will choose to purchase other products this will eventually affect Apple Inc.s sales. Critique of Apple Inc. If you fail to plan then you plan to fail. Planning plays an important role in every organization and same goes to Apple Inc. The company gives employees the freedom to improve the product if they found any issues after they used product without approval needed. Planning has to accomplish with the companys mission. Apple Inc.s mission is to educate and build loyalty in customers. To achieve their mission, Apple Inc. conducts free workshops to people with different level of experience to know more about their new Apple products. Customers can learn basics of Mac, iPod, iPad or iPhone in the workshop. This will help to build customer loyalty however will consume a lot of time and might not work. Time is precious to the people nowadays therefore will people spend time to attend the free workshop? This is should be considered. Apple Inc. will not able to build customer loyalty if customers do not attend the workshop. Apple Inc. focuses on its own business rather than its competitors; thi s will help them produce a better product but too focus on its own business will cause them unable to compete with its competitors. Technology will improve day by day, if Apple Inc. only focuses on its business, the companys position as market leader will be taken by other competitors such as Samsung. Apple Inc. practices organic organization structure which will let the company to run more effectively. Employees are given freedom to improve the products when they found out any problem of the product, this will help the company to solve the products weakness faster. Yet this may also brings negative impact on company. Improvement done by employees does not require approval from top management, if the changes done by employees had made the product worst this will destroy companys reputation. For example, changes made on one of the apps had clash with another apps and cause the products certain function unable to function. Apple Inc. does not allow underage labor to participate in the production of their production but Apple Inc. unable to ensure that this will not happen. This is proven when Apple Inc.s largest contract manufacturer, Foxconn has acknowledged hiring labor who ranged in age from 14 to 16 in a Chinese factory. This is not against human rights while companys reputation will be affected as well. Apple Inc. is very successful under the leading of Steve Jobs however his leading is not perfect because no one is perfect. Steven Jobs emphasized simplification in creating its product however its product is still difficult to use especially for new user. Apples products dont come along with manual booklet therefore new user will find difficulty during their first time of using Apples products. This will cause users to switch to other brand due to inconvenience of the system. Besides, Jobs solution which is create iTunes store and iPod to reinventing access to music solved the problem of iMac that unable to burn CD however users cant transfer music to other devices. This became a weakness of Apples products. iPhone 5 s pre order is double from iPhone 4 because Apples user expecting a better version of iPhone however function of iPhone 5 didnt not change much where this disappointed the users and if iPhone 6 is introduced the pre order will drop where eventually will cause the sales to decrease too. Good controlling is required to manage a company. Without controlling, the company will close down any time. Steve Jobs named Tim Cook to replace his position as CEO of Apple Inc. after monitoring his performance, this will ensure the companys daily operation to go well. However, what will happen to Apple Inc. if Tim Cook resigns due to some reason? Who will be the next CEO of Apple Inc.? This will influence the companys market share. Apple Inc. should train few candidates that can take over the CEO position. Introduction of iOS 6 by Apple Inc. had problems with the Maps therefore the current CEO of Apple Inc., Tim Cook suggested others alternatives map apps that can be downloaded from Apps Store such as Bing and so on while the company is improving the maps. Tim Cooks suggestions help to solve customers problem however this also proved that their product can be replaced by others. Customers will not need to buy Apples product anymore since other product can replace it and Apples pro duct is much higher than the others. Conclusion Apple Inc. is a company that focuses on technology products. Steve Jobs was the important person who lead to the success of the company and currently replaced by Tim Cook. For Steve Jobs, the mission of Apple Inc. was his mission also. He planned to come out with extraordinary smart phone or technology gadget that will meet or doing better than the expectation of customers. Apple Inc. has organised well its resources to accomplish the goals of the company. If one of the resources fails to organise properly, Apple Inc. will not be so successful like today. Steve Jobs is a decision maker as he can make a correct decision that what product they should produce and what should not for their company products. After resignation of Steve Jobs, Timothy Cook has take over his position as new Chief Executive Officer. Timothy Cook is a person who can easily communicate and interact with his employees. This can make the employees work harder to the company. Managers of Apple Inc. always monitors the performance of the subordinates, provide backup plan to cope with uncertainty and evaluate how well Apple Inc. has achieved its mission. Tim Cook is able to take corrective action to overcome the problems that occur in Apples products. Managing an organization is a complex activities, effective manager must own many kind of skills, knowledge and ability. Management is an unpredictable activity. Making the right decision is difficult; even effective managers often take mistakes, but Steve Jobs learn from their mistakes and continually find way to increase companys performance. Planning, organizing, leading and controlling are essential parts of a managers job. Performing these four activities successfully is important for effective management. Management is very important for a successful company, Steve Jobss leading had proven this.