Monday, September 30, 2019

Great Soliloquies of Shakespeare †Research Methods Assignmnet Essay

Academically Shakespeare has created some of the most well-known works, literature, and characters in our field, one such example of a character whose existence resembles that of a double-edged sword to critics is Hamlet and his famous verse â€Å"To Be or not to Be: That is The Question†. This lead to research delving into the idea of Shakespeare’s characters being considered as so ‘human’ that they also communicate with their conscience through their soliloquies. Therefore how does one distinguish between a character’s persona among other characters and the character’s inner persona often labeled as the Conscience? In the opening part of his book Shakespeare: The Invention of the Human, Harold Bloom, who had taught the subject of Shakespeare and Shakespearean Literature and Performance at Yale for a long time, recommends that before Shakespeare, the characters in plays would unravel however not really expand and grow. On the off chance that a character simply expands, we already guess that we definitely know everything there is to know about them when they initially are showcased in front of an audience on stage or in the pages of a book. Their creators have denied them of the one element that would make them intriguing: the limit with regards to self-analyzing that may uncover something surprising to us readers as well as to the characters themselves. They show us little since they can’t bewilder us in any way, basically on the grounds that they can’t amaze themselves. This might be the present reality similar to the scholar who leaves an information session and thinks to himself , â€Å"Nothing I haven’t heard before,† and afterward says to themselves, â€Å"I figure I am what I am!† or â€Å"I have my way of doing things, and some people like it and some people don’t.† Shakespeare does not let us free so easily though. He insinuates to us that we are not just who we say we are, but rather are comprised of many clashing and obscuring parts. As Bloom claims, Shakespeare’s characters grow due to the fact that they can hear themselves talk, either to themselves or to other characters, and are in this way ready to re-examine themselves. By supplying his characters with elaborate inner worlds, Shakespeare treats us, 400 years ahead of Freud, to expert presentations of what to the academic ear sounds especially like self-revelation. There isn’t just one single Hamlet yet numerous. Subsequent to learning of his Father’s sudden death, he finds (in Soliloquies) that he can’t stand to stay as he is at that moment in time. He is so torn by his internal struggles of conscience that he considers, in maybe the most well-known discourse in all writing, the advantages and disadvantages of suicide (â€Å"To Be or Not To Be: THAT is the Q uestion.†). Shakespeare indicates to us through Hamlet and numerous other characters not just the sine qua non of human growth — that with a specific end goal to change ourselves we should first discover our true selves — yet also what that improvement sounds like, resembles, and feels like. He demonstrates to us that it is the moment when Hamlet is so close to falling into despair and spiraling out of control that he finally finds himself. In similar ways, the young Prince Hal, in Henry IV, Part 2, on getting the Throne, neglects his then friends (â€Å"Presume not that I am the thing I was†) and starts his Incredible change from degenerate ruler to King Henry V, Hero of Agincourt. *** In order to explore the theme of Consciousness in Shakespearean characters, one must first delve into the idea of what Consciousness is. Kant speaks of his Theory of Mind and Consciousness with regards to the concept of Apperception: â€Å"The most central and specifically Kantian concept of consciousness is that of apperception. It is argued that ‘apperception’ is not to be understood as self-consciousness or self-awareness. Rather, apperception is a capacity to be aware of one’s spontaneous activities, and it can be further analyzed as the ability to respond to rules and norms.† Therefore, ‘apperception’ assumes a focal part in Kant’s hypothetical reasoning as well as in his hypothesis. ‘Inward sense’ is another focal idea for Kant. In the primary studies and later works, Kant distinguishes the differences between apperception and inward sense: the inward sense is the awareness of what happens inside the brain instead of a pperception, which is the awareness of one’s exercises. These two ideas of awareness, ‘inward sense’ and ‘apperception’, produce two altogether different questions concerning the connection between cognizance and nature. From one viewpoint, there is the subject of how inward or mental nature is identified with physical nature; then again, there is the topic of how suddenness is identified with the entire of nature, internal nature and in addition external. So how does this apply itself to works such as Hamlet? Hamlet is riddled with inward and outward conflicts, which ultimately forges his path to his end. The internal clash experienced in Hamlet lies in the mental disgruntlement of the play’s main character, Hamlet himself. At an inside level, Hamlet is by all accounts postponing his vengeance since he is ‘divided’ by his mother’s treachery of his deceased father and her marriage to Claudius, which is a constant distraction to him. This inward distraction is inconsistent with the apparition’s request for retaliation. Tabassum Javed in â€Å"Perfect Idealism in Shakespeare’s Prince Hamlet† attributes Hamlet’s internal struggles to a conflict between his own despondency and the ghost’s insistence for retribution. Javed states, â€Å"He can save himself and Denmark by killing Claudius, but to kill Claudius is to act out his father’s wish and the disaster for Hamlet is that this course of action perfectly coincides with the solution of his own problem. Hamlet is torn between two courses of action, both equally painful† (327). To this reality, Hamlet’s inward distraction lies mainly with the connection between his mother and uncle. The principal line he expresses is, â€Å"a little more kin and less than kind† (Shakespeare I.2.65). Hamlet battles with the idea that his mother Gertrude could double-cross his father. The double-crossing of his father weighs heavily on Hamlet’s mind since he doesn’t know how to manage his subdued emotions about his mother and his own particular oedipal bitterness towards his father. Likewise, the mental stun of losing his father is expanded by an apparent disloyalty to the sacredness of marriage and family ties. Kawsar Uddin condenses Freudian investigations of Hamlet’s parental relationship expressing, â€Å"Hamlet in his unconscious had an incestuous desire for his mother and had a murderous desire towards his father† (695). In the conversation that takes place in Act 1 Scene 2, where his mother, Gertrude, questions Hamlet’s despondency his psychological state and inner conflict become very obvious and apparent; â€Å"If it is, why seems it so particular with thee? †¦ Seems, madam? Nay, it is. I know not ‘seems’ †¦ Together with all forms, moods, shapes of grief, †¦ That can denote me truly†¦ These indeed ‘seem,’†¦ For they are actions that a man might play†¦ But I have that within which passeth show, These but the trappings and the suits of woe† (line 74– 85). Hamlet communicates his actual mental anguish to his mother and is by all accounts shocked at her indifference and lack of dejection for her deceased husband. Hamlet’s issues with his mother turn into an internal whirlwind that pushes the story forward. Sandra Young discusses the idea of Hamlet suffering from a severe form of the Oedipus Complex in her essay â€Å"Recognising Hamlet.† Young contends, â€Å"â€Å"Oedipus offers an explanation for this vigorous Hamlet’s indecision in the matter of avenging his father’s death — he can’t kill the usurping Claudius because he unconsciously identifies with him† (14). The possibility that Hamlet immediately detests his uncle for killing his dad yet in the meantime is envious in an oedipal framework strikes at the heart of the internal anguish that Hamlet is experiencing from the absolute starting point of the play. After an encounter with his uncle and mom, he states, â€Å"Fie on ’t , ah fie!. Things rank and gross in nature possess it merely†¦ So loving to my mother is it her face too roughly!† (Act I, Scene 2, Lines 135– 141). He attests that the garden (his family) isn’t being kept and growing rampant and wild. He doesn’t express his discontent towards his mom however holds it inside enabling it to rot and push aside all forms of logic from his mind. The topic of birth-right to Hamlet isn’t just about taking his father’s place, but also the overthrow of his father’s powerful position on the throne with respect to his mother. It is this internal battle characterised by Hamlet’s delay of his father’s retaliation that enlightens the gathering of people into his inward battle. Javed clarifies, â€Å"Hamlet could be a man of decisive action, capable of anything — except the avenging of acts, his conscience intuited, that was in keeping with his own repressed desires†. This inward hesitancy between his deep-seeded hatred for his uncle who killed his father yet at the same time profound respect for doing what he may have wanted himself is indicated at in the content as he doubts the apparition of his father. At the point when the king’s ghost uncovers the killer, Hamlet asks, â€Å"O my prophetic soul! Mine uncle?† (Act I, Scene 5, line 41). Hamlet all of a sudden wavers to believe — and later act — when a couple of minutes before he was excitedly expressing how eager he was to exact his revenge in the name of the late king of Denmark. (Act I, Scene 5, line 29– 31). The give and take occurring inside Hamlet’s mind is quite substantial. His uncle and mother’s depraved relationship is despicable to him, as we have talked about beforehand and, yet, with regards to his uncle and exacting his vengeance on him, Hamlet can’t force himself to act, even leading him to muse over the idea of suicide in hi s epic soliloquy; â€Å"To be or Not To be, that is the Question†¦Ã¢â‚¬  (Act 3, Scene I, Line 57-92). The mental clash moves the powers of Hamlet and this play along and gives a vehicle to the plot to come to fruition internally and also, as we will see, outwardly. Hamlet has the essential components to build up the anguish inside yet additionally demonstrates that Shakespeare understands the many-sided quality of legitimate frameworks and the give and take of political power and position. At the core of the play the external clash circles around the topic of the crown and succession. Michael Taylor in â€Å"The Conflict in Hamlet† outlines this theory in a nutshell; â€Å"The essential conflict in Hamlet, I believe, is that between man as a victim of fate and as controller of his own destiny† (150). The topic of destiny identifies with Hamlet in connection with the Political Position of King. Driven by the ghost’s thirst for revenge (as well as his own) Hamlet actually contemplates escaping along with Claudius’ banishment to England. In this play, Shakespeare beautifully harmonizes and balances internal and external clash into his play. The major internal clash is set apart by Hamlet’s subdued wants and his refusal to trust his father’s apparition and later to rapidly retaliate for him. Hamlet, suffering from an almost debilitating oedipal complex, immediately is hollowed against a curbed want for his mother and envy of his uncle. He, who is engrossed continually by — what he describes — as the forbidden idea of his mother’s association with his uncle, harbors wants that he can’t put into words and that at last led him to delay his act of vengeance. In the meantime, the inward associates with the external and the fight for the crown of Denmark turn into the concentration of the outward clash. Dedication to the crown and the implications of who fairly merits the crown can be felt when King Claudius tells Valtemand, â€Å"Farewell, and let your haste commend your duty† (Act I, Scene 2, Line 39). The political play for the crown provides a perfect backdrop for the play, with the outward clash the moves the plot along. In this way, Shakespeare makes a show utilizing both internal and outward clash to connect with audiences that span the centuries. References; Bloom, Harold, â€Å"Hamlet† (New York: Chelsea House, 1990) Brook, Andrew, â€Å"Kant And The Mind† (Cambridge: Cambridge University Press, 1994) Heinämaa, Sara, and Martina Reuter, â€Å"Psychology And Philosophy† (Dordrecht: Springer Netherlands, 2009) Javed, Tabassum, â€Å"The Dialogue, V.8, No.3†, Perfect Idealism In Shakespeare’S Prince Hamlet, V. 8 (2013) Young, S, â€Å"Recognising Hamlet†, Shakespeare In Southern Africa, 26 (2014), 13 Zamir, Tzachi, â€Å"Shakespeare’s Hamlet†, 1st edn (Oxford University Press, 2018) Shurgot, Michael W, and Yu Jin Ko, â€Å"Shakespeare’s Sense Of Character† (London: Taylor and Francis, 2016) Talyor, Michael, â€Å"The Conflict In Hamlet†, The Shakespeare Quaterly, 22 (1971)

Sunday, September 29, 2019

Chapter 27 History Quiz

Megan Golden RDNG 4240-502 11-20 Assessment Idea Assessment is the ongoing, systematic collection of information on all students. Reading Assessment is one of the pillars of effective reading programs. Assessing reading skills can be very repetitive and can easily get boring. Many students dread to be tested especially the ones who struggle with reading. Finding new ways to assess students in reading will help not only you but more importantly the student.There are many different ideas in which you can assess a student in reading other than just by paper and pencil. There are many projects, games, and online software available. For my particular idea I chose to pick a game. I recently observed a classroom where the teacher used this particular game, and I realized how much the kids enjoyed the game while also learning. Dividing the class into a team to do a game is always a good idea because its take pressure off of weak readers.After dividing the class into two different teams, call on a student and hold up a flash card, then have the student pronounce the word. Make a tally mark each time the student pronounces the word correctly. By keeping up with who had more tally marks and rewarding the team who had more always helps encourage the children. Also while doing this activity, be sure to make note of any students who were struggling. By making these notes it will let you know which student needs assistance.

Saturday, September 28, 2019

Old Imperialism vs. New Imperialism

Imperialism is the spread of control over territories across the globe. The Industrial Revolution and interests in nationalism created a new period of imperialism around 1750. Old imperialism lasted from 1450- 1750, but imperialism alone remained until 1914. Old imperialism and new imperialism shared the same basic concept of controlling and utilizing foreign countries. Old imperialism focused mainly on systems of trade while new imperialism took bolder steps to overtaking nations. Old Imperialism was the period from 1450-1750, in which powers were motivated by â€Å"gold, glory, and God†. Political power was controlled by central governments while leaders were busy trying to increase their power. National wealth was widely viewed as holder of power. In old Imperialism, Europeans focused on a cash and carry system, where they purchased goods from native merchants who brought the goods they produced. This led to a focus on a trading system because Europeans didn’t want to take on territorial responsibilities. During the Old imperialism era, Europeans set up trading posts, ports, and docks. These trading centers benefited the places the mother country was supplying too. They had objectives to protect their trading centers in native places and none to obtain territories in them. Europe’s trade within and between native lands led to cultural diversity which may have caused a small breach in unity. However, the old Imperialism era ended due to high costs in taking over territories and too much time to supply the mother country. There was no time to build up a superior, organized, skilled army for anyone. Also, due to the Industrial Revolution there was now a faster more efficient way to create and manufacture products. New Imperialism took place from 1750-1914 in which, Europeans encouraged the acquiring of new native territories in order to invest capital in them to expand their profits. Many others started following European actions such as France, Italy, the Netherlands, Germany, Belgium, Portugal, Spain, and Russia. Europeans saw these native lands as the light to opening them politically and economically. Europeans sought out lands that provided new sources of raw materials, cheap labor, markets, areas of investment, and military boosters. As European nations became competitive with one another, here was an increased pressure to practice Imperialism to maintain power. New Imperialism was motivated greatly by the Industrial Revolution and its advancements, and efficiency of manufacturing and supplying products. European nations also focused on opening trade routes that would give them places to sell their goods. Also significant was the Europeans desire to Christianize and â€Å"civilize† other nations through missionary work and the enforcement of European cultures and beliefs. The new Imperialism brought on social changes as well. Many people urged the taking up of the â€Å"White Man’s Burden†, bringing the European version of civilization to the rest of the world, regardless whether they wanted it or not. While old Imperialism and new Imperialism obviously differed they do share some of the same concepts. During each era, both focused on building their nation stronger, superior, and more enhanced than everyone else through political, economic, and militaristic strategies. Both Imperialisms brought on war, hatred, and strong levels of competition among the World. They brought on ethnic diversity as well as cultural diversity throughout. Each significantly boosted economies worldwide, creating hatful competition which would lead to big wars, maybe even two of them. Imperialism refers to colonial expansion across the globe. As more and more countries began competing, it folded out a new playing field of war. Soon, there would be allies, enemies, victories, defeats, and a whole lot of casualties. Yes, this expansionism would lead to World War I, eventually, into World War II and slumping depressions worldwide.

Friday, September 27, 2019

Critically evaluate the above statement, referring to the case law of Essay

Critically evaluate the above statement, referring to the case law of the Court of Justice of the European Union, that of the national courts in the UK, and two other Member States - Essay Example The central issue circles around the interpersonal relationship between the European Court of Justice and the national courts related to supremacy claim over the national law that is embedded in the ECJ’s jurisdiction. At the base level, clashes between the community laws along with the national law are readily apparent. It has also been observed that according to the ECJ, it has decided that the law associated with the European Community (EC) must be supreme related to any kind of conflict that might arise in the decisions of the community and the national courts. On the basis of the new regulations, it has been observed that the principle of ECJ’s supremacy over the rulings of the national courts has been well recognised in the case of Costa v. ENEL among others2. This study intends to discuss the relevant gaps between the decisions of the European Court of Justice and the national courts. The presented views include the internal authority of the EU law that essential ly places the national constitutions and the EU legal order on a collision course. ECJ had been established in the year 1952 with a view to mitigate the three roles that are associated with the member states that frame the part of the European Community (EC). One of the three major roles includes laying a constant check upon the EC’s legislative and the executive bodies. Another key role depicts clarifying along with interpreting the indefinite EC’s law. The last vital role entails the implementation of non-compliance of the EC jurisdiction by the member States3. The development of the jurisdiction under the ‘European Legal System’ has enabled to enlighten certain flaws associated with the system. It has been observed that the member States have apparently supported the ‘European Legal System’. Member States have readily passed on the authority to the ECJ for carrying out the judicial

Thursday, September 26, 2019

Democracy in egypt and libya Essay Example | Topics and Well Written Essays - 1500 words

Democracy in egypt and libya - Essay Example It is estimated that Hosni Mobarak accumulated about US$40 billion through corruption (Kassem, 2004). Many demonstrators suffered injuries during their protests at Tahrir Square specially. Strong Egyptian army was present in the streets but army chief promised security to his own countrymen. Finally Hosni Mobarak changed his stance and left the presidency. Therefore, people of Egypt finally managed to get rid of a dictator and live their lives as per their own will. Unrest in Middle East spread to Bahrain, Iraq, Iran, Yemen and now Libya is under fire. Now the world is focusing on the unrest in Libya. Anti government protesters have shown a lot of aggression against the Qadhafi’s government and are continuously exerting the pressure to topple Qadhafi’s government. Protestors set fire to the parliament building in Tripoli, seriously challenging the Qadhafi’s rule (Saikal and Schnabel, 2003). Libya is one of the largest oil producers in the region. Libya almost pro duces more than 1.6 million barrels of oil per day. Unrest in Libya can seriously affect the oil prices and global economy also. Unrest in Libya caused death of thousands of people (Pratt, 2007). Qadhafi’s ordered agencies to open fire on the protester that resulted in death of thousands of citizens. Libya is unable to provide protection to their own people. Egypt witnessed the largest protests in last few months. Protestors demanded the resignation of President Hosni Mobarak who ruled the country for more than 30 years (Saikal and Schnabel, 2003). Tahrir square of the capital was the main gathering point for protests. Protesters were not agreed on any incentive less then resignation of the president Hosni Mobarak. This stance of protesters was clear to Mobarak but even than he refused to quit before the elections of coming September. After seeing the state of turmoil in the country, complete cabinet was changed and new ministers were announced but public said that they would only be satisfied when president Mobarak resigns. Tens of thousands of protesters continuously demanded for an end to corruption, deprivation and lawlessness in the country (Kassem, 2004). Army was employed in the streets of Cairo with heavy tanks and other weapon systems. Army allowed protestors to continue protests against the government as this was their legal right. Hosni Mobarak addressed the nation on television before the million march and delivered very inflammatory speech and also pledged reforms in different parts of life (Kassem, 2004). However, on the next day more than a million people again took part in the protests and demanded resignation of Mobarak. This was the first time when people of the Muslim nations stood for their rights of self determination against a dictator who ruined the life of people through corruption and cruelty. Success of protests and end of Mobarak rule in Egypt is most likely to encourage people of other Muslim nations in mid east to take darin g steps against their rulers. Increasing numbers of demonstrations in Egypt cause many injuries to people but deaths were surprisingly very less (Pratt, 2007). Army did not take stern actions against the demonstrators. Army chief denied the use of force against its own citizens. This act of army really gave confidence to people to take active part in the protests and express their views about the government. There were incidents of throwing acid and stones on the protesters at

CASE STUDY- DIABETICS Study Example | Topics and Well Written Essays - 1500 words

- DIABETICS - Case Study Example blurred vision, he also often has trouble carrying out his daily activities like grooming, getting to and from the comfort room, reading, writing, watching television, surfing the internet, working, and driving. His frequent feelings of thirst also require him to have access to drinking water at all times, which in his work as a carpenter is not always possible. Moreover, his frequent need to urinate also interferes with his daily activities causing him to frequently take bathroom breaks and to be near a toilet at all times. His recent injury has also caused him to limit his social activities and his participation in the community and other work activities because the inflammation on his arm is very much apparent and he feels embarrassed by it. An intervention I can apply to this patient to improve and promote his level of functioning is to teach the patient to manage his diabetic retinopathy which is causing his visual impairment. The recommended management would be to reduce the blood glucose levels in order to prevent the progression of the retinopathy (Rodrigues, 2012). Reduction of blood sugar levels can include diet and lifestyle changes. These changes have to be discussed with the client, mainly focusing on the diet changes he can make, what his regular meals can include, what he can eat in between meals, and the portions he can take for each type of food (Martinez-Gonzales, et.al., 2008). Regular exercise can also help. However, exercise has to be monitored by a health professional in order to prevent any injuries. In order to promote functioning for this patient, I would recommend magnifying lenses in order to allow regular reading and writing activities to be carried out by the client (Hume, et.al., 2012). Eye gl asses with special lenses which serve to enlarge the letters and allow reading and writing can also be fitted to the patient. Magnifying lenses can also assist in the management of the disease allowing the patient to self-administer

Wednesday, September 25, 2019

Learning journal Essay Example | Topics and Well Written Essays - 1500 words - 1

Learning journal - Essay Example Significantly, Student A had a fast food business and is looking to taking a shift after completion of his degree in Business Degree where he hopes to be a financial Analyst after a certain period. Strategic Learner Realizing one-self is a vital factor especially when one wants to be successful; typically, one should know the kind of person they are and what style and mode of learning fits them best. Considerably, the best methods which are applicable when it comes to interpreting of information are through visual, audio and kinesthetic methods and this can go hand in hand with reflection, experience, theories and experiments (Fleming and Mills, 1992: Kolb, 1984). Student A learns most out of seeing and activity, as from the results which he should put much into so that they can impact his life as an academic and a professional. Any good learner with a strategy will identify specific methods (one of them being a main method) that they will use for their personal learning experience a nd simply apply these methods with Kolb’s cycle. From this a lot can be achieved including Student As goals and aims in both worlds (academic and professional). Moreover, the mindset of a person also matters in any learning situation and a matter of fact the best mind set is one that has room for growth and not the fixed mindset (Carol 2007). In this case, Student A must have a growth- mindset that will help him overcome the different difficulties and challenges in different situations i.e. he can acquire more knowledge out of the normal class/school setting and read further about the current trends of the business world and this will have a great impact and be part of the learning process. Student A will be in a better position if he is able to learn independently and the growth mindset will be easily developed; all the same, this will involve seeing the teacher after class or before for consultation, guidance and feedback. Significantly, there are merits that Student A has like his problem solving and investigating skills that are essential when it comes to independent study but his poor skills in time management and planning might be a big hindrance to his development as a strategic learner. Being a financial analyst requires a lot and for Student A to be successful he must have a lot of self-awareness and high emotional intelligence which he will be likely to apply in most of his working situations. Self awareness and emotional intelligence are applied in social and professional behavior through displaying high levels of maturity and consideration of the people one is working with, respecting both these people and also the cultures of these environments despite the diversity. By and large, Student A must be alert in all the relative areas reflected in his learning journal, core skills and personal SWOT analysis portraying high level of confidence and put into action an active learning style. However, he must also observe his weaknesses and not let t hem take the best of opportunities or affect his learning and development. Skills Analysis Student A’s has high mark when it comes to his core skills through experiences and a lot of developments that have helped him in analysis; all the same, through the SWOT analysis the threats still

Tuesday, September 24, 2019

Toward a theoretical and substantial understanding of complex social Essay

Toward a theoretical and substantial understanding of complex social networks - Essay Example This research is being carried out to determine the viability of a theory. One of the best ways to do it is to compare it to the parameters and processes of real world systems. Aristotle’s examination of the physical manifestations of natural phenomena helped lead him to his theory of universals, which holds that an object has its own immutable and innate form: a pear is a pear because it embodies that form. The observation of complex social networks, both great and small, yields invaluable information about how their processes affect form, systemic characteristics and interact with other systems. The study of real-world networks reveals a wealth of information about the relevance of the random network model and the theory of scale-free networks, as developed by Albert-Laszlo Barabasi and Reka Albert. Thus, by observing systems such as food web networks, human physiological systems and various social interactions we may determine to what extent the laws of connectivity predict how they behave under certain circumstances. By extension, we may also utilize systems that approximate real-world network tendencies, such as the worldwide web and power network grids. Both random and scale free networks exhibit characteristics that are identifiable in natural systems. In Linked: The New Science of Networks, Barabasi and Albert describe random networks in terms of human physiology, explaining that the more links that are added within a system, the more difficult it becomes to find an isolated node. Thus the networks around and within us are very dense, which explains why â€Å"all molecules in our body are integrated into a single complex cellular map† (Barabasi and Albert 2002, p. 19). In this way, Nature creates redundancy to ensure survival by â€Å"repeatedly and extravagantly (exceeding) the one-link minimum† (2002, p. 18). In developing the theory of scale-free network, Barabasi and Albert found that most real-world networks display what they 2 describe as â€Å"

Monday, September 23, 2019

The Airline Industry Case Study Example | Topics and Well Written Essays - 1000 words

The Airline Industry - Case Study Example (Berg, 2008). This achievement is indeed remarkable against the backdrop of escalating fuel prices, rising operating coats and fierce competition in the airlines industry, either leaving many airline companies to close shop, or seek mergers and strategic alliances with larger airlines, to save themselves from virtual extinction. Business strategy in terms of quick, short and multiple entry and departures from secondary airports, or short haul flights, which not only add to revenues but also cut downs operating costs and saves fuel dramatically. Larger airlines are committed to long haul services, especially over global skies, which, economically speaking, freezes revenues and incurred large burn-out of fuel. When a comparative analysis of short flights and long hauls are made, it is seen that the former serves profits and revenues more loyally and conscientiously than the latter. It is necessary for a no frill airlines like South West to work "with new schedule planning tools and processes and fleet flexibility," so that Southwest are " well-positioned to respond to a rapidly changing environment and have the flexibility to adjust our flight schedule, as necessary, to eliminate unproductive flying." (Berg, 2008). The Company has entered into understanding for hedging 80% of estimated fuel needs with values assigned being approx. $ 61 /barrel. Based on this, the present market value of fuel derivatives for 3Q 2008 to 2012 works out to around $4.3B, taking into account the conspicuous hike in fuel prices in recent years. The table shown below takes into account the futures hedging transactions scripted for forecast 2008 through 2011. Serial Year Derivatives contract as percentage of fuel consumptionAver Barrel Crude price US$ 1. 4Q. '08 80% of fuel consumption58 2. 2009 70% of fuel consumption66 3. 2010 40% of fuel consumption 81 4. 2011 20% of fuel consumption 77 5. 2012 20% of fuel consumption 76 (Berg, 2008). The future of airlines is dependent upon American economy: The airlines industry in the US depends heavily upon the state of economic health prevailing in the country. This is because the predominance of good economy translates into greater economic activities, which could encourage air travel for business. In the present context, the world economy, and particularly, US is in a state of flux. Privatization of airlines had its share of economic prosperity, but is not without challenges. As a result of open skies policies, many small airlines companies came into the field, and more significantly, upturned the business prospects of large, established players, whose heavy overheads, spiraling operating costs and high ticketing structure resulted in unmitigated disasters.. Smaller, leaner and low cost airlines companies, with just the minimum infrastructure necessary, provided much better service at much lower costs. Larger companies were forced to merge or close operations. Moreover, it is also seen that the airlines industry in the US are highl y concentrated, with 90% of the revenues generated from just "the

Sunday, September 22, 2019

Dbq on Mongol Dominance Essay Example for Free

Dbq on Mongol Dominance Essay The role of Mongol dominance in the integration of Eurasia was an important role because of inventions, their ideas, and the politics. The inventions of the Mogols helped to turn them into a huge melting pot. In document 4 we learned of their invention of the passport. This allowed people to move to travel around the empire easier with less hassle. While they moved they carried their ideas and told other about them which cause that to spread causing many diverse ideas among the people causing major diversity and diaspora of ideas. The passport was later adopted by the Europeans. In document 6 we learned about their use of moveable type. They used it to write things easily and more efficiently. They could use it to spread their ideas along to other empires and so on. The ideas of the Mongols helped them with integration too. In document 1 with the excerpt from Genghis Khan was that people should have their rights and freedoms of their own religion and none be forced upon them. So religion and cultural aspects could mix and their society would flourish. I believe he said this because he saw other civilizations fall because of internal rebellion against people trying to force people into doing something they didn’t want to do. With his system though it allowed everyone to be happy about having their religious beliefs .Also when people talked about their religion with others then that cause new religions to be made with the combining of the talked about religion . In document 5 that Mongols had ideas of knowledge and were very educated in astronomy and engineering. They were not just brutes that tore down stuff in there path and took over places just to lead them carelessly, they were the exact opposite. They were intelligent and continued to learn and become a much more sophisticated society over time. It apparently worked because in Document 3 it showed the empires that the Mongols were able to take control of because of their ideas on how to rule places you have taken over. Politics were important in their society. Document 1 it was excerpt from Genghis Khan which was like a precedent to all future Khan Rulers. It told them how to act and lead their society. In Document 2 it had information about the roles of the women in the empire. After one of the Khans’s died it was the wife’s job to make sure that her son would be heir of the throne. This kept the throne within the family. It was like insurance that the ruler ship would be left to someone who was a worthy enough to rule a huge empire. The Inventions, ideas, and politics affected the role of Mongol dominance integration of Eurasia greatly.

Saturday, September 21, 2019

Effect of Brand Equity on Consumer Perception of Brand

Effect of Brand Equity on Consumer Perception of Brand Brand equity plays an important role in the firms in creation and development of both product and company brand strategy. The study aim to analyze the relationship of different variables of brand equity with the purpose of providing the relationship between effectiveness of brand equity and customer perception of the brand the research focuses on the dimensions of brand equity which involve brand awareness, brand image, brand quality, brand loyalty and brand association However the researches examine relationship between dimension of brand equity and consumer perception of the brand Primary and secondary data source will be used so as to be able to achieve the objectives questionnaires will be constructed to provide answers to research question. Also interview and focus group will be among the secondary data In this study, eighty (1o0) questionnaires will be distributed, The study will make a survey for these dimensions of consumers based-brand equity and their perception of brand so as to determine the accuracy and validity of the research for current and future use. Key words: consumer perception on brand, brand equity, loyalty, image quality and association CHAPTER 1: INTRODUCTIO This chapter of the project present a brief discussion about background to the research ,followed by problem statement ,aim and objectives ,justification for the research methodology and conclusion of the chapter BACK GROUND OF THE PROBLEM Based on the rapid changes in the global market and high competition between firms or companies the concept of brand management has become more important .Because good brand management bring about clear different between products and services provided by different companies brand management is important because it ensure strong brand equity which help customers especially when customers need to purchase product or services. Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings(Keller ,2004) However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand. Researchers have also found that brands with high brand equity receive a considerable purchase price, even when a company has declared bankruptcy (Kaikati 2003) suggesting that high brand equity can provide rewards even when a company is in a poor financial position Brand equity is recognized in the name and symbols associated with a company and the very act of social responsibility is believed to be a significant driver for Building strong brand Despite many other factors that global and local brands of different products use brand equity as measurement of its effectiveness to their customers Prasad and Dev,(2000) presented some factors which are the simplest way for hotel industries to recognise and distinguish between themselves in the mind of their customers is through strong brand equity .(Low and Lamb,2000) also stated that in the service market the main brand is firms brand while the packaged goods market the main brand is seen to the product brand itself. As research shows a powerful brand enhance customers attitude and strength toward brand. According to (Keller, 2004) customer awareness and association influences attributes of perceived quality and finally result to brand loyalty especially when customers are satisfied with product or service they purchase. Strong brands allow its customers to have better perception of brand regardless either intangible or tangibility. Branding has been conducted for centuries as a means for producers to distinguish their goods against those of competitors by creating a recognizable and memorable image. Aaker, D.A Kumar and Day (2007) Kotler p (2002) states A brand is a name, symbol, design, or mark that enhances the value of a product beyond its functional purpose. The term brand equity focuses on the added value with which a brand endows Brands such as coca cola their brand equity is difficult to measure because the company extended their product with strong brand awareness. This is same as TBL drinks ( alcohol and non alcohol ) the company have extended their brand within the country and out of the country . Aaker, D.A Kumar and Day (2007) As far as brand associations are concerned researchers narrated a minimum of nine brand associations that can affect brand effectiveness toward consumer perception brand association communicate the approach or the meaning of product in specific term on how consumer needs can be fulfilled in any competitive environment Additional research has revealed that companies will pay a premium to acquire or merge with a competitor that has recognized high brand equity as a means of hedging against new product costs (Aker 2004) Purchasing a company or product line with high brand awareness has a high potential for carryover to the new parent company, as long as the brand name remains effective and consumers do not see a visible reduction in performance Researchers such as (Merrilless and Millers 2008)state that loyal customers who perceive higher brand image tend to act more favourably toward rebranding because when the company face any down fall they can make innovation or rebranding and improve some factors that will make the brand more known to create top mind and mind recall.Marketers should enhance some core peripheral brand concept to build up connections between the initial brand image to attract the target customers and this is importance especially when the competition is high Although several brands within different product and service categories used different method to measure brand equity .Also other researchers (Prasad and Dev ,2000:23)state that relatively limited research on brand equity within the hotel industry and other companies has been conducted and more others by different researchers where they shows some gapes from different research conducted which indicate the importance of strong brand equity on customers perception of the brand For the company to archive a sustainable competitive advantage in the marketplace one has to value the importance of building strong brand (Kim , Kim An 2003,Parasa and Decade 2000) this is by maintaining and improving brand to ensure customers satisfaction is high compared to what your competitors do Conclusively the most important or best way of building strong brand value and support product or service performance will is to ensure effective brand management and strong brand equity because if the brand management and brand equity is poor then it will have great effect to the customers as researchers suggest there should be effective brand equity to ensure that all the measurement of brand are active to avoid effects to customers especially when they make perception or decision of what brand to purchase. Therefore the company need to have effective brand equity because consumer perception on a brand is based on the brand equity (Kotler, P and Armstrong, 2002) THE PROBLEM STATEMENT The failure of companies in maintaining effectiveness of their brand which as a result it affect customers perception of brand this is because companies try to come up with different brand which keep them different from other competitors but some of them they fail to perform well despite that they have brand. While the failure of the company to build effective brand equity will actually leads to the failure in achieving the desired organization goals because even if the company have brand but if the brand can not compete then the firm will not do well. . This is because brand equity play an important role in maintaining customer loyalty and organization performance in the market place. So Having the brand itself is not enough the company should have strong brand effectiveness because brand equity have great effect on consumer perception of brand When reading through literatures researches shows different gaps regarding customer base brand equity in service industry and most focus on relationship between firm performances using brand awareness and image as a moderating effect. Also I noticed that most researches {Aaker (2001), Keller (2003), cob-walgren et al (2005), Lasser et al (2005), Yoo et al (2003) Yoo and Donthun (2001) surveyed these dimension of brand equity and determine their effect to the customers especially when the brand is not well managed More over due to the fast change in consumer wants and high competition has influence brand management to ensure better performance of the company because brand equity has great effect on consumer perception of the brand (kotler P. 2002). Therefore I have chosen to carry out this research to indicate the effectiveness of brand equity on customer perceptions of a brand and examining their effect on customer perception and organization performance. Accurate method of data collection will be primary and secondary data in which I will base on literature review, interviews and questionnaires to get the validity and reliability of the problem. PURPOSE OF THE RESEACH The project has to do with the effectiveness brand equity on customers perception of brand the main objective will base on the following: Determine relationship between brand awareness and customer perception of brand Analyze the effect of brand image to the customer perception of the brand Examine the relationship between brand quality on customer based- brand equity and their perception of brand Determine the effectiveness of brand association in brand equity to the customer perception of brand Analyze the effect of brand loyalty to customers and customer perception of the brand Lastly the findings will show or tell what dimension seems to have least or lower consideration when customers make perception about the brand .this will be used as one of the recommendation for this research for the companies and future research on what they should focus on for the future DEFINITIONS OF THE KEY CONCEPTS The following model demonstrates that brand equity is developed based on the five dimensions of brand loyalty, name awareness, perceived quality, brand associations, and other proprietary brands assets (example distribution system). How the brand performs on these dimensions is what leads consumers to develop an overall, intangible rating of brand equity. This equity then provides value to the consumer and the firm in the outlined ways. The model by Aaker was one of the first seminal works in the field of brand equity and led to future research in the area. KEY CONCEPT Figure: Aakers Brand Equity Model 2002. Brand: Kotler et al (2005, p.549) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand Equity Aaker (2004) stated that brand equity is a set of brand assets and liabilities linked to a brand example brand name and symbols that add or subtract from the value provided by produce or services to a firm direct to its customers. Brand loyalty Aaker (2004) Brand loyalty is the attachment that customers has to the brand or is the consumers preference to purchase a particular brand in a product class and this is due to consumers awareness about the product or the quality and image of the product or customers satisfaction .all of these add to customers loyalty Brand image Keller (2005) Brand image is consumers perception about the brand or how they view the brand. Also brand image is symbolic construct created within the mind of consumers and it consist all the information and expectation that customers expect to get from a certain brand of Product or service Brand awareness (Aydin and zer, 2005).Brand awareness refers to the ability for a buyer to recognize or recall a brand is a member of a certain product category Rossiter and Percy (1987) state that brand awareness is essentials for communication because good brand awareness create top mind which help to make marketers work more simplified when customers are aware of the product . Without brand awareness no communication effect can occur for customers to buy a brand they must be aware of it. BREACK DOWN OF THE WORK The research consists of five (5) chapters. The first chapter based on brief discussion about background to the research, followed by problem statement, aim and objectives, justification for the research methodology and conclusion of the chapter The second chapter present the theoretical frame work with theories which are relevant to the study literature review has been structured in the following way starting by consumer behaviour ,brand ,brand equity conceptualization of brand equity brand equity in service industries and finally dimension of brand equity and conclusion of the chapter Chapter three presents the method which will be used in data collection. It explains the research design that has been used, also research approaches, data collection method, source of data, reliability and validity and lastly limitation of the research The fourth chapter present data analysis and result of the findings Finally chapter five deals with conclusion, recommendations and suggestion for the companies and future research, the references and appendix are presented at the end of the research CHAPTER 2: THEORETICAL FRAME WORK This chapter put together what other researchers have Witten about this topic which is addressed in the title. this include literature reviews from different research which will help to identify gaps and limitation from previous research also literature review help to add on the body of knowledge to support the problem oh hand CONSUMER PERCEPTION AND BEHAVIOR Consumer behaviour For better understanding about brand equity on customers perception about brands , it is necessary to start with consumer behaviour. Belch and Belch (2004) defined consumer behaviour as the process and activities people engage in especially when searching ,or selecting ,or purchasing the product ,it involve evaluating and disposing of product and services to satisfy their needs and desire. Dalqvist and Linde (2002) characterized consumer behaviour into four bases which include rational, learned, unconscious and social behaviour and they are represented in three ways KNOWLEDGE ATTITUDE ACTION Rational behaviour: (Dalqvist and Linde 2002) customers with rational behaviour, first they get some knowledge about the product and what in offers then they get attitude toward the product and finally they may act to buy or not to buy the product .This is usually when customers purchase expensive product Example cars (KNOWLEDGE ATTITUDE ACTION) Unconscious behaviour: consumers with unconscious behaviour start with an attitude toward the product this attitude may either be from emotional or feeling .then consumer find more information about the product and then get knowledge about it and finally they may choose to buy or not (ATTITUDE KNOWLEDGE,ACTION) Learned behaviour: this is when consumers do not plan their choice of product they do it by habit example of this habit is when buying a newspaper (ACTION KNOWLEDGE ATTITUDE) Social behaviour : consumers with social behaviour tends to choose theirs product as the result of social environment which they live in .the status, lifestyle and other influences they may influences the product they may buy ( ACTION ATTITUDE KNOWLEDGE) FACTORS THAT INFLUENCES CONSUMER BEHAVIOR DIAGRAM Cultural factors: this may include factors such as culture, subculture or social classes in which a consumer identifies his or her self with Social cultures :this may include factors such as family ,reference group, and consumer role and status example religious leader Like pastor Personal factors :this include factors such as lifecycle ,status, and age of consumers also the economic situation, occupation self-concept and consumer personality Psychological factors include perceptions ,motivational ,learning attitude and belief of consumers .These factors have great effect on consumer perception The above factors have great effect on customer perception of the product this is because people differ in geographical location and the norms and conduct differ so this can affect the purchasing of product due to customer perception CONSUMER BUYING BEHAVIOR According to sderlund (2001) consumers buying behaviour include attitude, intention, preference, strength and commitment of consumer to purchase a product. Consumers buying behaviour this may be called buying behaviour of the final product. . From the diagram above it shows stages that consumers pass through when they want to buy a product but these stages also may depend with a product and if its a first time customers to purchase that product (kotler p 2004) proposed five stages that consumers go through when they need a product, need recognition, information search ,evaluation of information, purchase decision , post purchase DIAGRAM Need recognition: this is when consumers define their need or their problem .this may be due to internal stimulus or external stimulus Example of internal stimulus is when you need a drink as a result of hunger .External stimulus arise due to many things example commercial on television about something my force or influence a certain need (Kotler, 2005) Therefore it is importance that marketers find out what stimulus attracts interest in their brand. Information search: (kotler p ,2005) this is when customers find informations from different sources based on their need example sources such as commercial source, personal source, and experiential source these sources are important to enhance knowledge and awareness of any available brand Alternative evaluation: this is where consumers evaluate and rank alternatives from the obtained information example of evaluation may base on quality price, warrant and package and other information Purchase decision: this is where consumers purchase product that they want, their perception may be influenced by unforeseen factors and attitude of others. Post purchase decision: this is when consumers compare their expectation and the actual perceive performance (Kotler et al (1999) stated that they get satisfied when their expectations are the same with the product performance Consumers behaviour may depend on type of the product consumer is buying Kotler (2001) designed a buying behaviour model which consisted of four different buyer behaviours. DIAGRAM Complex buying behaviour: when consumers buy a high quality brand and before making purchase they seek more information about it .This is high consumer involvement example when a person want to buy a car other electronic product like laptop they need significant differences between brands. Habitual buying behaviour: when customers purchase a product out of habit these customers have low involvement with the brand Variety seeking buying behaviour: when customers go around the shopping mall and experiment with variety of product Dissonance reducing buying behaviour: this is when customers are highly involved with buying product as a result of fact that is expensive or rare Example buying Apple laptop or buying a car like BMW FACTORS INFLUENCING CONSUMER PERCEPTION OF BRAND PERCEPTION: Perception is a process by which the information is received, selected evaluated, organised and interpreted by an individuals when they need to purchase product. (Kotler 2005). Factors influencing customers perception Diagram Influence by others: influences by others play an important role when one need to buy something .consumers have habit of consulting each other regarding a new brand that they need to purchase to seek their advice .some advice are very strong and help buyers to buy quality brand these influence my be from friends, cultural value behaviour and preference or socially like small group like family or membership group. So these influences can make someone buy a product which he or she was not planned to buy. (Derlund 2000) Quality: this is the strongest factors which consumers take into account when making their choice on what to purchase .According to (Uggla (2001) quality is an integrals part of brand identity. Price: is used as an exchange of product or services, price can be used as a reason for a choice of a certain product or service example guying at lower cost to escape financial cost or risk or highest product to get good quality. (Derlund 2000) price place and brand are the three important factors when deciding consumers purchase choice in every product. Advertising: the ain of advertisement is to create top mind and awareness to the target customers target consumer about the product or service. Advertisement is a major way of communication .According to (Aaker 2002) advertising, promotion and packaging empress are the key factors to influence customers to purchase your brand because advertisement create top of mind and brand recall. Packaging: this is designing the cover of the brand or product that will help to attract and influence customers (Kotler 2001) packaging is a form of advertisement in the sense that it sales duties such as attracting customers describing and selling the product. Convenience :the brand should have things that can convince buyers , conveniences of brand has significant effect on consumers because in a real sense no one can buy product which have no easy access or no store available ,sellers must create ways to customers to get product in easy way to avoid unnecessary cost (Lin and chang 2003). DETAIL ON BRAND: BRAND: Kotler et al (2005 p.5490) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand is a means where sellers can be differentiated because everyone can produce a product but to make them different the branding is very important. (Jones and Slater 2003) They sum up these added value that develop from different experiences that customers may have from the brand which rise as the result of using the brand which could be as a result of consumer association with the brand Having strong brand companies not only could facilitate the differentiation of their product to with their competitors .but with branding companies are able to create confidence and loyalty in their firm performance (Halverson Revaz, 2006). IMPORTACE OF SRONG BRAND According to (Dave Dolak 2003) strong brand will create the following benefit amongst others Build name and brand recognition for your product or the company which may influence consumer buying behavior decision Build trust and emotional attachment to firm product or services Make purchase decision more easy and it will enable customers to have trust toward the brand and create belief as result they become loyal to your brand even without knowing the uniqueness of your brand Any strong brand can create the consumer attitude toward a particular product and services and the strength of such attitude is developed through experience with such brand A strong brand enjoys the benefit such as reduced competitive advantages, premium price, customer loyalty, profitability, reduced the perceived risk of consumers who are not so sure of their decision THE BRAND EQUITY Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings. However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand Aaker (1991) defined brand equity as assets and liabilities that add or detract value to a firm and/or its companies. Brand equity help to increase seals ,price premium and customers loyalty this is because brand equity comprises all the importance element of the brand example brand awareness , brand image , brand quality and other element .so when brand equity is strong it will help the company performance to be good and also influence more customers toward the product or services In other words brand equity can be said to be an asset or liability connected to brand name that adds or subtract value to the product This definition of brand equity can be widely described into other three ways which could be based on financial perspective which stress the value of brand to firm, or customers perspective which sees brand equity as the value of brand to consumers and the combination of the two The study focuses on customers perception .consumer based brand equity can be divide into customers perception which based on brand awareness, perceiver quality, image, loyalty and association and their buying behaviour DIMENSIONS BRAND EQUITY The following diagram illustrates the measurement of brand equity. Brand equity by reasserting the lack of tangibility and clear definition of the concept Brand equity is due to large sales and a sizeable advertising budget, since consumers are more likely to favour the larger brand names. Baldinger and Rubinson (2007) argued against the assertions of Ehrenberg by showing research that customer attitudes can be measured with some level of validity and that brands (large or small) do show a decrease in strength when observed over a long period of time DIMENSION OF BRAND EQUITY Aaker (2001) BRAND ASSOCIATION: Chen (2001) identifies the types of brand associations and examines the relationship between the characteristics of brand associations and brand equity. He uses the research of (Aaker 2001) to develop his model concluding that the underlying value of a brand name is often a set of 11 associations. Chen suggests classifying brand association into product and organizational associations and further sub-associations as outlined in his brand association model. Chen (2001) provides useable examples for the functional attribute associations and non-functional attribute associations to increase the readers understanding of the framework. He then conducts his research to determine the effect of brand associations on brand equity Apelbaum, Gerstner, and Naik (2003) highlight the difference in price provided by brand awareness and examine whether quality is as much a price determinant as brand equity. The authors study the variations in product quality between national and store brands from selected Consumer Reports lists and compare the use of premium pricing. As noted earlier, consumer beliefs about brand attributes and benefits can be formed in different ways. (Ian and Taylor 2002) Brand attributes are those descriptive features that characterize a product or service. Also brand benefit are the personal value and meaning that customers attach to the product or service attributes In general, the source of information creating the strongest brand attribute and benefit associations is direct experience. This type of information can be particularly influential in consumers product decisions, as long as consumers are able to interpret their experiences accurately. Word of mouth or other non-commercial sources of information (consumer organizations, the press, etc.) can also create strong associations (Ian and Taylor 2002). Many authors (Ian and Taylor 2002) as cited by Juan Carlos et al 2001)find that quality differences between national and store brands vary significantly across product categories and for 25 percent of product categories, the average quality of store brands is higher. In spite of this difference in quality, national brands receive a substantial price premium (30 percent on average) and when the quality of national brands is higher than store brands the price premium increases to 50 percent Both Aaker (1991) and Keller (1993) define brand associations as the information in the consumers mind linked to the brand consumers use associated to process and store information in their memories that can be used especially when they need to make decision on what to purchase good association of the brand will take organisation into customers consideration and it can be liked to trust which result to better organisation performance . BRAND AWARENESS Brand awareness can be referred as the degree of consumers familiarity with a brand (Aaker 2001 and Keller 2003 stated that brand awareness is a vital element of brand equity in which when the brand is well known it become important to the company since customers may be influenced by the brand (Rossiter and Percy 2007) brand is the ability of customers to distinguish the brand amongst other brand Keller (2003) Conceptualized brand awareness as a source of good brand recall and brand recognition .He went further to say that the recall is the ability of customers to remember a brand from their mind when the product class is made known Brand awareness is reflected in the consumers ability to identify the brand under different Circumstances (Keller, 1993). Also is considered as important in low involvement product categories .when it come to high involvement product like cars and other expensive and durable product its however likely that customers spend more time when they make their decision on what to buy so when that product is well known and all the specification are known and where to get also it become more convenience for the consumers and hence may customers may favor that particular brand According to (Aaker, 2001 p 34) there are three level of brand awareness namely: Brand recognition: is the ability of consumers to identify a certain brand amongst others that is aided as recall situation where bay a person is asked to identify a recognized brand name from a list of brand from the same product class Brand recall: is a situation where by a customer is expected to name a brand in product class, also it can be referred as Unaided recall as they are not given any clue from the product class Top of mind: this is referred as the first brand that consumers can recall among a given class of product Different researchers have seen brand awareness as an element that play an important role to both customer and the company ,to custom

Friday, September 20, 2019

Short And Long Run Aggregate Supply Curve Economics Essay

Short And Long Run Aggregate Supply Curve Economics Essay Aggregate supply is the total supply of goods and services produced within an economy at a given overall price level within a specified time period. It is represented by the aggregate supply curve during a given time period that shows the total supply of goods and services that the firms are willing to offer to the economy during a specified time period at a given overall price levels. Normally, there exists a positive relationship between the aggregate supply level and the price levels upon which that annual supply curve has been made. Aggregate supply function of the economy is also referred to as total supply of the economy as shows the total supply of goods and services that the firms are willing to supply at given price levels. It also shows the capacity of the firms of the economy and the fact that the firms can supply the economy with the appropriate level of goods and services in order to satisfy the demands of the economy. Aggregate supply curves are made on the basis of long and short term which depicts the total supply function of the firms of the economy both in the long term and in the short term for the economy. There can be some shifts in the aggregate supply curve for the economy which can be attributed to number of different factors and variables affecting the economy. These factors can be many some of which may be the change in the size and quality of labor, the mere fact that the labor size has changed that is more and more labor is available to the firms for the production of their goods and services or that the labor which is already available to the economy has gained more and more skills due to which it has become easier to produce more for the economy. Other factors can be the change in technology or it can be said that the technological innovations can cause a shift in the aggregate supply curve of the economy.   Increase in wages, increase in production costs, changes in produce r taxes and subsidies, and changes in inflation can also be some of the driving factors in the shifting of the aggregate supply curve for the economy. Different schools of thoughts have different views of economics and therefore they have different approaches towards the determining of aggregate supply of the economy that is to be made to the economy. Aggregates supply is the function of aggregate availability of labor and other resources in the given time period and the price levels for the production of those goods and services that provide the aggregate supply of those goods and services to the economy. Short Run Aggregate Supply Curve Supply side of performance of the economy is the main determinant of the aggregate supply of the economy. Short run aggregate supply depicts the productive capacity of the economy and the costs of production of each sector. There may be a shift in the aggregate supply cure and this can be caused by the following factors: Changes made in the supply size and quality of labor force that are available to the economy. Changes in size and quality of capita stock through investment. Technological progress and the impact of innovation. Changes in the productivity of factors à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ both labor and capital. Changes in the wage costs per unit .i.e. wage costs per unit of output. Changes in producer taxes and subsidies. Changes occurring to the inflation expectations. Arise in inflation expectations are likely to boost wage levels and in affect cause the aggregate supply curve towards the inwards shift. Long Run Aggregate Supply Long run aggregate supply is determined by the productive resources available to meet demand and by the estimated productivity of factor inputs that are Land, Labor and capital. There is a clear distinction between the short run and long run aggregate supply cures. In the short run aggregate supply curve is dependent on the price levels for a particular output and therefore increase in price levels affects the supply of goods and services in the economy whereas it is not true for long term aggregate supply as they are thought to be independent of price levels in the long term. The productive potential of the economy in the long run is mostly driven by the improvements to be made in the productivity levels and by the expansion of the available factor inputs. Expansion of the available factor inputs can be made through the realization of more firms, a bigger and much better capital stock and an increase in the number of skilled labor force etc. due to these reasons long run aggregate supply curve is made vertical on the graphs. The classical model of economics defines the aggregate supply curve as being a vertical line at the full employment level of real production. The early Keynesian view describes the aggregate supply curve to be a parallel curve to the horizontal axis .i.e. a horizontal curve. It shows that the price level will remain same over the time period and the firms will have to manage their supply according to the available price level prevailing in the economy. The newer Keynesian view describes the aggregate supply curve in the two aspects .i.e. fixed money wage and variable money wage. According to the newer Keynesian view aggregate supply curve is the upward slopping curve at different wage levels for the economy. The supply side school of thought in the economics define the aggregate supply of the economy based on the fact that the aggregate supply is affected by the quality of labor and that the much higher prices are paid to the more skilled labor as compared to the less skilled or unskilled labor.

Thursday, September 19, 2019

The Character Development Program of Charlotte-Mecklenburg Schools :: Education CMS Essays

The Character Development Program of Charlotte-Mecklenburg Schools Charlotte-Mecklenburg Schools (CMS), with the support of The University of North Carolina at Charlotte, recently received a four-year, 1.83 million dollar grant from the United States Department of Education to implement a character development program for students. This program is designed to integrate character development into classroom instruction and to ensure parental and community involvement in character development initiatives. The program has existed for one year. The purpose of this paper is to overview the goals and activities of the program. The program goals are to: (1) enhance character development among CMS students; (2) identify the extent to which students in the treatment group exhibit fewer instances of negative behavior as a result of exposure to character development activities; (3) enhance the understanding and involvement of parents and families in school-based character education efforts; and (4) increase the involvement of the faith and social communities in school-based character education efforts in CMS. The goals of the program are being measured through multiple data collection techniques  ¡V surveys, interviews, focus groups, observations, and review of existing data. Evaluation of the program is both formative and summative. Using a quasi-experimental design with carefully matched comparison conditions, twenty-five elementary, middle, and high schools with more than 24,000 students (i.e., the treatment group) are being exposed to an array of character development initiatives. These schools have been matched with demographically similar schools (i.e., the control group) that are not receiving these initiatives. Baseline data for goals and objectives were obtained during the 2002-2003 school year for the purpose of comparison with data obtained during subsequent years of the program. We expect that this program will decrease office referrals and suspensions, increase attendance, and increase the number of students participating in service learning at a statistically significant level. In addition, we expect that Parent-Teacher Association attendance and parental awareness of good character will increase. Also, we anticipate an increase in involvement in schools of the faith and business communities, a fusing of character and religious teachings within the faith community, and an increase in the in-kind and financial support of the schools from the business and social community. During the next three years, CMS central office will support the treatment schools' efforts to enhance character development by: . Developing a guide for parents that describes how families can teach and model

Wednesday, September 18, 2019

My Business Idea Essay -- Business and Management Studies

My Business Idea In my coursework I intend to start my own business. I will devise my own business plan which outlines my business proposal and the key aspects, during this I will need to seek good business advice on the necessary steps I will have to make. As I go through the coursework I will show evidence, examples and explain how businesses are set up, what types of businesses there are and their similarities, the kind of targets businesses set for themselves and also the different objectives of different stakeholders. For my business I plan to sell toys and other game products that educate young children under the age of 11. Starting up a business is difficult and risky. Anyone setting up needs to consider: Â · Whether they have the right experience and skills to make the business a success. Â · How they are going to produce and market their product or service. Â · Where they are going to get finance for the business. Â · How they can get help and advice that is available to them from outside the business. Â · What will happen if the business is not a success? Identifying the opportunity Identifying a business opportunity is the first thing a person wanting to set up his or hers own business must do. The business opportunity is most likely to come from what they are already doing in work and the contacts they have. People with no experience are more likely to find it difficult to set up a business and make it a success. This is the reason why most people who set up their own business have already had experience of working in an industry. They then have to find out whether the idea will work. Researching the market ====================== Businesses only survive if they can attract customers and at least make enough money to cover their costs. So it is important to find out whether there are likely to be enough customers. There are two ways of researching the market. * Desk Research – involves finding existing information about the market. For example, a person wanting to set up a beauty salon would look in the Yellow Pages to find the locations of other salons in the area in order to assess the likely competition. * Field Research – involves finding information that is not available in books etc. For instance, questionnaires and surveys are a good way of finding out whether there is a... ...ers in a business disagree, it can be very bad for the business. This is the main reason why businesses in partnerships draw up a Deed of Partnership. This is a legal contract which sets out: * Who are the partners; * How much money or capital each partner has put into the partnership; * How profits should be shared out; * How many votes each partner has in any partnership meeting; * What happens if any of the partners want to withdraw from the business or if new partners are brought in? If there is no deed of partnership, the law states that every partner is equal. Each partner then gets an equal share of the profit and has the same voting power as any other partner. The basic objectives for my business are: - To make the largest possible profit - To grow and expand - To survive (break even) - To provide a service and quality products to ensure the satisfactory of our customers The targets for my business are: - Growth in profits - Growth in sales turnover - Increase in market share - Expansion of the product range - Selling into more areas of the country or the world - To become an even bigger business like a PLC

Tuesday, September 17, 2019

Jhumpa Lahiri’s the Namesake Speech

Claude Levi-Strauss once said ‘being human signifies, for each of us, belonging to a class, a society, a country, a continent and a civilization. ’ Belonging is a human desire of being accepted with people or places. In Jhumpa Lahiri’s story, The Namesake, the story follows the Ganguli family from their traditional Indian life in Calcutta through their uneasy transformation into America. This family is strewn with opposing fidelities and the underlying concept of the difficulties of cultural belonging, for being tradition bound immigrants. The common use of the food motif and repetitive contrasts between the cultures of India and America throughout The Namesake create cultural jarring, which demonstrate cultural transitions. The novel opens with Ashima, a newly arrived Indian immigrant in America, making an Indian snack as best she can using American-branded ingredients. Ashima focalizes, â€Å"as usual there’s something missing†, reinforcing the challenge of her own transition to adopting a new culture alternatives. Whilst the iconical American brands of â€Å"Rice Krispies and Planter’s Peanuts† are familiar to western readers, for Ashima it emphasizes her difference, establishing a cultural jarring within her experience of immigration. Another instance where the food motif is evident is at Gogol’s ‘Rice Ceremony’. The traditional Bengali ritual, lays a pen, a handful of earth and some money in front of the baby to determine their future career. The objects are layed in front of Gogol and he turns away. An ‘uncle’ then proclaims that, â€Å"most children will grab at one of them†¦but Gogol touches nothing’. The inability of the baby Gogol to choose anything forshadows uncertainty plaguing him throughout his life. This contrast between Gogol and ‘most children’ makes him become different, which emphasis Gogol’s struggle to belong in both American and Indian civilization. In order to belong to a society, effort must be made to immerse yourself into the patterns and behaviors of the people surrounding yourself. Gogol acts as a mediator between American and Bengali customs, for his parents. This further places him in the middle of the two society’s, not fitting in solely in either. A key means through which Ashima connects with foreign American people is by taking Gogol with her as she goes about her daily life. As she runs about her errands, â€Å"strangers, all Americans, suddenly take notice of her, congratulating her for what she’s done. † The frequent pauses in this line, show Ashima’s sudden shock of her newly found link to America. For Ashima, Gogol is the only way she can connect to the American society, yet it is significant to notice that Gogol resists this mediating role. By rejecting his Bengali origins in preference for an Americanised identity, Gogol projects an internalized racism against his family’s cultural roots. Although he is exposed to both Bengali and American society he makes the conscious effort to be immersed in solely the American culture, thus segregating himself from his heritage which causes him to feel inadequate. Gogol is invited to many Bengali gatherings to encourage him to adopt both cultures but, â€Å"he has no ABCD friends at college. He avoids them, for they remind him too much of the way his parents choose to live†, that is showing a dual-identity. This omnisciently narrated line suggests he makes no effort to associate himself into the Bengali society, which will in the end limit his enrichment in either society. Becoming culturally connected ensures a stronger sense of individual belonging. In The Namesake Maxine attempts to become involved in the Ganguli’s traditional culture, her outlook on relationships becomes too different for Gogol’s parent’s as they, â€Å"avert their eyes when Maxine accidentally leans over to run her hand through his hair. † This act of American relationship publicity, stuns Ashoke and Ashima, as it is forbidden in Bengali culture to display affection in this manner. This restrains Maxine from connecting to Gogol and his family, because she is unaware of multiple customs, which would segregate her from being accepted into their culture. Gogol decides that to belong into the American culture he should change his name, thus changing his identity. He came across the idea of a name change when reading an article which said, â€Å"it was a right belonging to every American citizen† to rename themselves if they feel it doesn’t coincide with their life. Though Gogol changed his name to Nikhil, this statement becomes slightly ironic as he never feels â€Å"all American†. To belong to a culture, adapting or changing oneself to fit into the desired position cannot come from a want; it should be a natural transition. Everyone has a desire to belong anywhere that they may be. However by avoiding or choosing too much against what is natural, then they will often struggle to belong. Fitting into a culture, society or civilization depends on a person’s character and how they choose to interact with the people surrounding them. For Gogol to belong in any of these classes acceptance of himself including his own Bengali background should be part of his journey.

Monday, September 16, 2019

Oregon Wildlife Conservation Policy

Wildlife is a barometer of the health our environment. Meager diversity of wildlife, or relatively smaller wildlife populations in any geographical region, is usually an indication of something seriously wrong in the environment. In the United States and Canada, early settlers indulged in unrestricted hunting for food and sport. As these territories were settled, the game species gradually dwindled.The westward movement of people took its toll in terms of loss of habitat for diverse animal species. In the latter half of the twentieth century, it began to be widely realized how important it was to manage, preserve and conserve wildlife prudently.Over the decades, more and more conscious efforts have been directed towards wildlife conservation, though they do not seem to be adequate yet. Today, almost every national government across the globe has laws to maintain wildlife. North American governments, especially, perceive the urgency of the need of intense efforts to conserve and prote ct game and non-game species.Federal agencies such as the U.S. Fish and Wildlife Service, U.S. Forest Service, and their counterparts in Canada share in the management of wildlife. In almost every state and county of the U.S. and Canada there are wildlife agencies responsible for the protection of fish and animal species.Oregon’s varied geology, soil, and climate support a vast collection of species and habitats, which also influence the state’s culture and economy. In 2001, for example, wildlife-related activities such as fishing, hunting, and wildlife watching generated a revenue of $2.1 billion for the state’s economy.However, the expanding impact of human development has left much of Oregon’s wildlife at different levels of risk. Nearly all native grasslands and prairies have been lost since European settlement. Ninety-six percent of the original coastal temperate rainforests have been logged. Oregon has 32 federally listed threatened and endangered s pecies.Oregonians still feel much closer to nature than people in most other parts of the United States. They deeply appreciate and are proud of Oregon’s rich natural and wildlife heritage, the state’s strong ties to fish, birds and animals. However, it is common knowledge that the wildlife scenario is not so upbeat within the state’s territory. Oregon’s state bird, the western meadowlark, for example, has become a rare sight in Willamette Valley, though it is not yet placed in the endangered species list yet.The meadowlark needs some conservation attention, as do dozens of other bird and animal species in this land of nature’s bounty. Habitat conditions have to be improved significantly to let Oregon’s wildlife assert its natural resilience and thrive in abundant numbers.There are major challenges in maintaining Oregon’s many fragmented or degraded wildlife habitats. The construction of towns and roads, alteration of river systems, o r intensive land management practices have all contributed, in the natural course of things, to the loss of habitat. Land conversion often results in diminution or total disappearance of habitats. At the very least, it impacts the quality of habitats and adversely affects the ecosystems.However, in the more recent decades, environmental awareness has led to improvements in land management practices. Better concerted efforts by Oregonians to sustain the state’s fish and wildlife are showing promising results.

Sunday, September 15, 2019

CIPD Profession Map Essay

Introduction This report is a brief summary of the CIPD Profession Map, the two core professional areas, the specialist areas, the bands and the behaviours. It will be going into more detail in the activities and knowledge specified within the professional area of Performance and Rewards at band 1 level. It will identify the activities and knowledge most essential to my own HR role. The CIPD Profession Map (CIPD, 2013) The professional map is a universal platform for HR professionals, which describes what you need to do, what you need to know and how to do it. It is designed by professionals for professionals. The 10 Professional Areas There are two core professional areas; Insights, Strategy and Solutions and Leading HR, these sit at the centre of the profession and are relevant to all HR professionals in all roles, locations and at all stages of the HR career. These two areas support the direction of the profession as a business discipline. Insights, Strategy and Solutions – Developing an understanding of an organisation and its back-ground in order to style its strategy and solutions and to meet its needs for now and in the future, by reading relevant information and articles to build and broaden an understanding of new initiatives and practices across areas of HR. Leading HR – Act as a role-model to expand the influence HR makes to the organisation both through its own efforts and through supporting, developing and measuring others across the organisation. This can be done by providing advice confidentially based on a sound understanding of the organisations policy and practice. (CIPD, The CIPD Pr ofession Map, pp. 10, 14) The remaining eight professional areas are: Organisational Design – To ensure the organisation is suitably planned to deliver maximum impact in the short and long term. Organisational Development – Identify organisational and individual capability requirements  and support all processes to enhance effectiveness and achieve organisation goals, culture, behaviours and skills Resourcing and Talent Planning – Ensuring the organisation has the right resource, competence, ability and talent to achieve the immediate and strategic goals. Learning and Development – Build individual and organisational capability and knowledge to meet current and strategic requirements. Performance and Reward – Deliver programmes that reward and recognise key employees, in a fair and cost effective manner. Employee Engagement – Strengthen the connection between the organisation and employees so that employees are more fulfilled by their work. Employee Relations – Underpin the organisations culture, practices, policies and relevant law. Service Delivery and Information – Customer focused delivery across the entire employee lifecycle. (CIPD, The CIPD Profession Map, pp. 17-39) The 4 Bands and Transitions The four bands of professional competence outline the influence that professionals make at every stage of their HR career. The transition challenges relate to moving from one band to another. (CIPD, The CIPD Profession Map, pp. 6-7) The 8 Behaviours Below are eight behaviours that each HR professional needs to carry out their activities: 1. Curious 2. Decisive Thinker 3. Skilled Influencer 4. Personally Credible 5. Collaborative 6. Driven to Deliver 7. Courage to Challenge 8. Role Model (CIPD, The CIPD Profession Map, p. 43) The Professional Area of Performance and Reward Performance and rewards is defined as: â€Å"Help create and maintain a high-achieving organisation culture by delivering programmes that reward and recognise key employees capabilities, skills, behaviours, experience and performance, and ensure that reward systems are market-relevant and cost effective† At Band 1 the following activities need to be done: Identify requirements and develop strategy Diversity and compliance Implement pay and reward practice Execute individually tailored and international rewards Communication and performance culture The most essential to my role is Identify Requirements and Develop Strategy, in the last annual appraisals I was tasked with collating the appraisal forms and analysing the data on the forms to provide information to directors as to how employees felt about their future within the organisation and what the organisation could do to further their career progression. The most essential area of my role is: Collate Data Analyse Data After completing the evaluation of My HR Map tool the following areas were identified for development: Become a policy expert Know the organisation by studying the performance and rewards data and familiarise myself with the policies and practices. Keep abreast of relevant employment law Spend time with expatriate employees to understand impact Use my own network to provide feedback. Conclusion This report has briefly summarised the CIPD Profession Map – the 2 core professional areas, 8 specialist professional areas, the 4 bands and 8 behaviours. It has also commented on the activities and knowledge specified within the Performance and Rewards professional area at band 1. Activity 2 How a HR Practitioner should ensure the services they provide are timely and effective: Within my HR role, my three main customers are: 1. Current Employees 2. Future Employees 3. Management Customers Needs Current Employees Information on employment contracts and policies Future Employees Induction – information on company policies Management Guidance and advice on staffing issues Firstly you need to establish what the customer’s requirements are by asking questions and collating the data to understand the customer’s needs. Your service delivery approach should use effective technology and comply with the organisations procedures. It is important to build a customer service culture and measure its effectiveness. Prioritising the needs of each customer can be problematic, as each one can feel their need is greater. For example current employees may need information regarding their benefits such as private medical and future employees may be asking questions on company policies with regard to annual leave before they sign their employment contract, which in turn will mean management will be chasing for this to be resolved as quickly as possible. As an HR professional it would be your job to ascertain which demands were the most urgent, ensuring that customer focus needs are managed in a timely and effective manner. It is important that all customers are kept informed and given realistic expectations of how and when HR can deal with their questions. Effective Communication Below is a table with 3 examples of effective communications to customers: Communication Advantages Disadvantages Telephone Conversation Instant Personal Global Reach Ability to Conference Call Time Zones Unable to Read Body-language Signal Problems No Audit Trail Social Media Instant Large Audience Visual Good for Recruitment Not Confidential Character Size Limit Access Mis-use Post Recorded Personal Confidential Audit Trail Slow Cost Time Consuming Unsure if message has been understood Delivering Service on Time and on Budget For effective service delivery HR needs to prioritise to ensure that any queries are handled in an effective manner according to urgency and what impact it has on the customer and the organisation. To deliver the service  you must ensure you are consistent and that you understand what expectations your customers have. Managing time and current workload is crucial to ensure that the service is delivered on time. An HR practitioner should always be aware of the cost constraints and the organisational financial model supporting service delivery. It is important to have service delivery targets within an organisation, such as a Service Level Agreement, which is an extension of the customer care concept. Dealing with Difficult Customers and Resolving Complaints When dealing with difficult customers it is important to plan your response carefully and to ensure that the following steps are met: Listen to what they are saying – do not interrupt Sympathise / empathise Don’t justify Ask relevant questions Agree a course of action Check the course of action – use their words to clarify If the above is followed, it will make the customer feel valued and promote the HR department for giving excellent customer service. Bibliography CIPD. (2013). www.cipd.co.uk. CIPD. (n.d.). The CIPD Profession Map.

Saturday, September 14, 2019

PEST analysis †Public Bank Essay

Procedure (a) The organisation’s annual report is evaluated (b) Market research and Internet survey has been done to gather more information about the latest news. (c) Interviews were held with suppliers, dealers, stuffs, customers and the publics. Findings About Public Bank Public Bank commenced business on 6 August 1966 and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967. Public Bank remains a leading integrated financial conglomerate in Malaysia. With trust and strong support from the public and commitment from its management and staff, the Public Bank Group remains focused on providing all aspects of banking and financing services which include commercial banking, hire purchase, merchant banking, leasing and factoring, stock broking, sale of trust units and management of unit trusts, and related financial services such as nominees and trustee services, and investment holding. To further strengthen the Group’s performance, Public Bank has begun to further rationalise its Group operations after its successful acquisition and integration of the former Hock Hua Bank in 2001. This rationalisation involves the privatisation of Public Finance to achieve economies of scale, improve cost efficiency and to enhance the market presence of the Group. This rationalisation also helps the Group to achieve its objective of being a preferred one-stop financial service provider in Malaysia. The management and staff of the Public Bank Group are fully committed to  achieve its corporate vision of being ranked among the top 100 banks in the world. In 2002, Public Bank’s world ranking by The Banker improved to the 173rd position, up from 216th in the preceding year. A high standard of customer service is the hallmark of the Public Bank Group that puts it ahead of its competitors. The bank-wide ISO 9001:2000 certification for the Provision of Customer Service at the Front Office in 2001 was a reaffirmation to ensure that courtesy, efficiency, accuracy, empathy, and integrity of customer service are upheld at all times throughout the Bank. Meeting quantitative service standards such as the 2-minute Standard Waiting Time and the 1-minute Standard Processing Time for core transactions for greater customer convenience has become the norm for the Group. To further enhance its customer service standards, ISO 9001:2000 certification for Provision of Customer Service in Loan Delivery has been secured for selected branches in 2002, and this will be extended to all branches in 2003.